6 March 2002 - 12:09pm | posted by | 0 comments

Farmfoods slashes TV ad spend in the North

Farmfoods, the frozen food specialist, has cut its TV spend in the English regions. However, the company is continuing to spend on TV in Scotland. Industry insiders have speculated that the decision may have been caused by a rethink of creative strategy for the North of England.
A spokesperson for Farmfoods was remaining tight-lipped about the details, but said: "We're a privately owned company and like to keep ourselves to ourselves. Sometimes we use leaflets and television to promote ourselves. We'll use different regions and sometimes we'll decide not to use a specific region - but it doesn't mean we won't in the future."
The company's creative advertising is currently produced by Glasgow-based Levy McCallum. Media is bought through Brilliant in Leeds.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...