Warburtons in a healthy deal
Blue Chip Marketing has devised a campaign for client Warburton's which sees them teaming up with Fitness First.
The on-pack promotion gives consumers the chance to collect tokens for a free weekend or week pass to Fitness First health centres.
Support activity takes place in the form of in-store POS, press promotions and sampling.
The campaign on the healthy and wholemeal ranges is the latest in a series of Warburtons on-pack offers by Blue Chip Marketing.