VisitScotland promotes golf in new campaign

VisitScotland has launched its latest press advertising campaign to promote golf in Scotland. 'Crouch' and 'bunker' will appear in leading special interest magazines and aim to build upon the heritage of Scotland and demonstrate the intensity of experience when playing at the home of golf. The full colour illustrations used in the ads were created by New York-based artist Max Graffe and will be appearing in Golf Monthly, Golf World, Bunkered and Today's Golfer. Neen Kelly, golf marketing manager for VisitScotland, said: "Golfing in Scotland is an experience that many people cherish fondly and remember for some time. These new creatives capture a flavour of that experience and are aimed at re-affirming Scotland's position as the home of golf." The ads were created by David Reid and Adrian Jeffery.