Carlsberg Ireland checks into KLP in Edinburgh as changes announced

Probably the best decision Carlsberg has ever made, in the opinion of KLP.

The beginning of the year saw some staffing changes at KLP Euro RSCG Scotland as familiar senior figures left the agency while it recruited other new staff and secured a new client in the form of Carlsberg Lager.

Mairi Mickel, senior project manager of the agency's Interactive division, left the agency to pursue other interests, but the split is said to amicable.

Meanwhile, Sarra Bejouai, senior project executive, also left the integrated agency to pursue her dream of working in the fashion industry.

Both positions are expected to be filled, but no new recruits in the posts have been announced.

Sharon Curr has joined the agency's DM team as an account director. She previously worked at Ogilvy One Worldwide, where she worked on the Royal Mail and BT accounts. She has also handled work for the Le Shuttle, Thomas Cook and Mattel brands.

Curr will be responsible for the development and execution of client campaigns and new business growth, and will work closely with the interactive team.

Ross Perth joins the creative department after starting his career as an account executive then switching to art director at Faulds.

The Edinburgh office of KLP Euro RSCG will also handle the development of the Carlsberg brand in Ireland and has been briefed with the task of injecting attitude into it.

A six-figure integrated above- and below-the-line campaign is planned. It will utilise a combination of radio, outdoor and ambient media as well as experiential marketing in on-trade outlets.

Carlsberg is owned by the Guinness Ireland Group, which KLP works for on the Witnness youth marketing brand.

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