The Bridge has launched a new teenage alcohol commercial called 'Reminder'. It follows on from the agency's new teenage sexual health commercial. The ad is designed to encourage youngsters to think about the consequences alcohol has on their lives. It is targeted at 14-17-year-olds, and is part of the HEBS successful 'Think About It' campaign. The campaign, which will run until mid-January, is planned to work alongside the previous teenage alcohol commercial, 'Sarah'.
HEBS tackles teeenage drinking
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