Pasta Foods, part of the Rank Hovis McDougall Group, has appointed Draftworldwide following a pitch against another Edinburgh-based ad agency.
Ward Mulvey, managing director of Draft, said: "We are absolutely delighted to be working with Pasta Foods. As one of the leading pasta producers in the UK they have the intent, and now plans, to really drive their sales hard over the coming year."
Draft will carry out an integrated through-the-line campaign for the Marshall's brand.
Tell you what, you get a lot of mag for your money with @TheDrum - worth a read this morning - and they didn't even pay me to say that...