Draftworldwide first pasta post

Pasta Foods, part of the Rank Hovis McDougall Group, has appointed Draftworldwide following a pitch against another Edinburgh-based ad agency.

Ward Mulvey, managing director of Draft, said: "We are absolutely delighted to be working with Pasta Foods. As one of the leading pasta producers in the UK they have the intent, and now plans, to really drive their sales hard over the coming year."