28 November 2001 - 5:57pm | posted by | 0 comments

Brass tacks MBO sees it struck by a White Light

A new publishing and design company has been established in Edinburgh, following a management buyout of AMD Brass Tacks.
The new company, called White Light Media, has been established by Fraser Allen, former editorial director of AMD Brass Tacks, and Alan Lennon, the former creative director of the company, who purchased it from Lord Bell's Chime Communications.
Chime only acquired the publishing company itself last year.
The MBO will see the company continuing to work with all of Brass Tacks' clients in Scotland, who have included the Bank of Scotland, Direct Line, Egg and Somerfield, and it will also operate as a partner of Brass Tacks in Scotland and northern England.
Speaking of the MBO, Allen said: "Brass Tacks was taken over by Chime Communications last year and, as the only Scottish element of a huge London-based operation, it made sense for the Edinburgh office to go its own way.
"The Scottish marketplace is very different to London and we can offer much greater value to organisations in Scotland through the flexibility of working independently."
White Light Media has so far recruited copywriter Joanne Gilhooley, who was previously with Brass Tacks, and web designer Catherine Dean.
Nobody at AMD Brass Tacks in London was available to comment on the MBO as The Drum went to press.

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