Real PR has been appointed by Coca-Cola Great Britain and Ireland and Coca-Cola Enterprises Ltd to carry out a Scottish-specific programme.
The agency, which won the pitch against Shandwick and CitigateSMARTS, was set up a year ago by former Barkers Associate Director, Ilya Scott.
The programme is designed to make a closer connection between 'Coca-Cola' and the everyday lives of Scottish people. It will also support both trade and consumer campaigns across the Coca-Cola, Lilt, Fanta, Sprite and Dr Pepper brands.
Scott said: "The fact that what is arguably the world's biggest brand has bought into our services is a great endorsement of what we do."
Tell you what, you get a lot of mag for your money with @TheDrum - worth a read this morning - and they didn't even pay me to say that...