Always Coca-Cola after Real PR win

Real PR has been appointed by Coca-Cola Great Britain and Ireland and Coca-Cola Enterprises Ltd to carry out a Scottish-specific programme.

The agency, which won the pitch against Shandwick and CitigateSMARTS, was set up a year ago by former Barkers Associate Director, Ilya Scott.

The programme is designed to make a closer connection between 'Coca-Cola' and the everyday lives of Scottish people. It will also support both trade and consumer campaigns across the Coca-Cola, Lilt, Fanta, Sprite and Dr Pepper brands.

Scott said: "The fact that what is arguably the world's biggest brand has bought into our services is a great endorsement of what we do."

Staff Writer

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