Real PR has been appointed by Coca-Cola Great Britain and Ireland and Coca-Cola Enterprises Ltd to carry out a Scottish-specific programme.
The agency, which won the pitch against Shandwick and CitigateSMARTS, was set up a year ago by former Barkers Associate Director, Ilya Scott.
The programme is designed to make a closer connection between 'Coca-Cola' and the everyday lives of Scottish people. It will also support both trade and consumer campaigns across the Coca-Cola, Lilt, Fanta, Sprite and Dr Pepper brands.
Scott said: "The fact that what is arguably the world's biggest brand has bought into our services is a great endorsement of what we do."
When your @Campaignmag hasn't come for 2 weeks, and @CreativeReview turns up wet, it's nice to get this in @TheDrum