Tayburn half-year turnover up nine per cent year-on-year

Edinburgh-based brand agency Tayburn has announced better than expected half year results with turnover up nine per cent from this time last year to £1.4million.

Sales figures have been boosted by new contract wins in the last quarter from the University of Edinburgh Business School and Australian healthcare giant Probiotec’s UK launch of its Celebrity Slim programme. Tayburn has also just completed a major piece of work for Kent-based insurance and pension provider Reliance Mutual.

Tayburn Director, Richard Simpson, said: “We have certainly put down a marker for the Scottish creative sector with some significant wins and work throughout the UK. This has been an encouraging first half of the year with a series of big account wins.

“We have just finished developing an entire brand experience for a unique online protection product, There, for Reliance Mutual. This was a very rare chance to create a new brand in a mature sector and this was a significant piece of work for us.”

Simpson maintains that the work for There shows how Tayburn has now evolved from a long-standing, successful graphic design consultancy into a brand agency that is relevant for the digital age. And he says this has been crucial to the company’s recent successes and reflects a significant change in the way creative agencies should tackle assignments.

He added: “Over the past 18-months the directors have been working on a new proposition aimed at helping ambitious businesses grow by creating remarkable brand journeys. We do that by combining strategy, identity, digital and service design to build brands that get noticed, remembered and talked about.

“Instead of designing brand identities, websites, packaging and marketing campaigns in isolation, what we try and do now is design the whole customer journey and all the individual touchpoints along the way in a connected and remarkable way.”

Tayburn has also re-launched its own website to reflect the new proposition and developed new strategic partnerships with Engine Service Design and user experience agency, Origin, to deliver a broader customer-led business transformation service for larger organisations.

Tayburn is celebrating the recent announcement that it is in the top five agencies in the UK in two key industry league tables – Design Week’s Creativity and DBA’s Effectiveness tables. No other agency features in the top ten of both and Simpson describes this as a ‘significant endorsement of the company’s credentials’.

Tayburn’s other clients include Toshiba, Heineken, Princes, Standard Life and Chewits.