Episode 7: Lost in translation

The final episode, ‘Lost In Translation’, offers up some tips and hints for those adjusting to Asian styles of business.

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EPISODES

  • Episode 1

    What is Asia Anyway?

    Episode one, 'What Is Asia Anyway?’, breaks the vast and complex region into chunks, focusing on the scale of the opportunities across Asia.

  • Episode 2

    AVOIDING AIR MILES DISEASE

    Episode two, 'Avoiding Air Miles Disease’, takes a closer look at the opportunities each sub-region presents and the issue of where to invest.

  • Episode 3

    SAME, SAME BUT VERY DIFFERENT

    Episode three, ‘Same Same But Different’, tackles arguably the greatest opportunity, that of China.

  • Episode 4

    SOCIAL ASIA

    Episode four, 'Social Asia’, explores the wonderful, staggering and sometimes bizarre world of social media in Asia.

  • Episode 5

    THE TALENT GAME

    Episode five, ‘The Talent Game’, explains why finding and keeping talent is a ongoing challenge for marketers in the region.

  • Episode 6

    CREATIVITY AND THE POWER OF CELEBRITY

    Episode six, 'Creativity & The Power of Celebrity', takes a look at the diversity of creative cultures across Asia.

  • Episode 7

    LOST IN TRANSLATION

    The final episode, ‘Lost In Translation’, offers up some tips and hints for those adjusting to Asian styles of business.

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