Magazine

The Drum Predictions 2018

The Drum Predictions 2018 is based on the observation of trends and events shaping up the future of our digital world. In this issue we ask a cross section of thought leaders to share their forecasts looking ahead to provide thought-provoking visions to inspire us about future scenarios and how best to respond. The predictions share a number of common themes — from transparency to building trust to ‘humanised’ data to millennial marketing, you will find it all in here.