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The Drum Network
Beyond ‘cinematic universes’: Welcome to the entertainment universe
Opinion
All is not well in radioland. For creativity, it is now 'Boom' or bust
British Airways’ outdoor ads capture passenger’s faces at 35,000ft
Three entertainment brands that claimed the throne at The Drum Marketing Awards 2023
The Drum Network
So you want your brand to win over APAC? Step 1: Stop thinking of it as a monolith
Gary Neville on breaking the rules of sports media with The Overlap
The Drum Network
Let’s think ethically about how to use AI with voice artists (not instead of them)
The Drum Network
Investing millions in AI is great, if you know what to do with it
Ad of the Day: Coors Light celebrates the parents who are able to keep their cool
Opinion
A24 has long punched above its weight, but will it survive a pivot to blockbusters?
Designer behind Prince’s symbol on what it was like working with the music icon
Opinion
How brands f*ck-up when working with ‘for youth, by youth’ communities
The Drum Network
Why streamers and studios are leaning on talent to grow their brands
Opinion
Disappointing S4 figures suggest the only way left for Sorrell to go is up
Open Mic
Looking for exposure for your brand? In-game partnerships present huge opportunities
Open Mic
Bridging the gap between gaming, entertainment, and ad spend
Why the joys of real-world advertising still can’t be recreated by AI or screens
Blue State’s Tessa Simonds talks US election funding, economy and abortion law
Opinion
6 lessons brands can learn from the world of gaming
The Drum Network
Bad brand behavior: 5 things clients need to stop in 2024
The Drum Network
Small connections can lead to big things at SXSW
Why creative shop The&Partnership is merging with media agency mSix
Ad of the Day: Cadbury celebrates Easter’s biggest egg with smallest billboard
The Drum Network
Inside Formula 1 and Formula E’s bold new ‘festival of entertainment’ model in sport...
Man v Food’s Adam Richman on how adapting for social has given him food for thought
Is lovingly crafted, homemade advertising Adam Buxton’s podcasting secret?
Why you should partner with micro-influencers to reach niche audiences
The Drum Network
As AI enters the branding world, 3 vital things are missing
Open Mic
Why marketers need to embrace the funny when it comes to podcasting
Opinion
Why I hate the Scottish government’s anti-hate campaign
AI-related services now account for over a third of Dept’s revenue
Evidently Tinseltown: a night in LA with the copywriter’s muse, John Cooper Clarke
Ad of the Day: Andrex urges people to get comfortable with their office poos
Promoted
Joining the dots in DOOH
Ted Lasso director Declan Lowney on his love for making ads
‘As long as I’m creating, I’m happy’: Fearne Cotton on life after TV
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Nothing better than a short deadline to kick us all in the butt