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The Drum Network
6 key components of the ‘holistic promotion’ paradigm in experiential marketing
Opinion
Three stripes and you’re out: the sorry story of Sunak’s Sambas
Jane Fonda, Eva Longoria, Kate Winslet & other stars embrace failure with L’Oréal Paris
Open Mic
How Vatika Naturals grew their multi-ethnic women consumer base through IWD activations
Opinion
Are ‘fake ads’ helping or hindering the advertising industry?
Ad of the Day: Odd Deutsche Telekom Euro 2024 spot thrives on contrasts and strangeness
The Drum’s Daily Briefing: Abrdn bullied, EVs bomb, Adidas takes a beating
How FCB New York made ‘McEnroe v McEnroe,’ 2023’s third-most-awarded campaign
The Drum Network
Keep up with the pack with these 4 must-know UX trends
Lego evolves brand identity, launching first full set of design elements
Will backlash against loyalty card ‘fake inflation’ see customers shop around?
Opinion
Tik-Talks: Will Gary Barlow Take That ‘very nice’ lesson in social etiquette?
Dulux reimagines covers of 12 literary classics, from 1984 to Dracula
The Drum Network
AI is only as good as its inputs, so let’s feed it true creativity
The Drum’s Daily Briefing: Vilnius and villains, NHS and big data and Maryland v big tec...
Ad of the Day: Loewe lets everyone in on the joke about its name
Open Mic
The unseen cost: How brands are mismanaging millions in content
The Drum Network
Beware the AI charlatans: 5 questions you should ask potential partners
Peperami is bringing Animal back to TV screens – and he’s naughtier than ever
Opinion
If they don’t change gears, there’s a Nokia moment coming for auto brands
Ad of the Day: Weetabix the answer to Britain’s decline in £10m campaign
The Drum Network
B2B marketers: Please, stop pretending to know what you’re doing
Opinion
Football's fan future: Virtual attendance, broadcast concessions and a touch of AI
The Drum’s Daily Briefing: Google considers charging & Disney cracks down on password sh...
The Drum Network
The Cerveza Cristal effect: What happens when memes and brands entwine
Opinion
Creative side hustles: Cream’s Lottie Webb juggles supper club and client management
‘A high concept, single-line idea’: the story behind Uncommon’s ad for Avios
The Drum Network
This year’s SXSW saw different digital tribes converging
Opinion
Everything you need to know about the Online Safety Act
Adobe’s ambitions for Firefly underline how AI will disrupt the agency business
The Drum Network
Green messaging needs to be engaging as well as compliant
Opinion
Influencers are now asking to be in our brand ad. And we should listen
The Drum Network
Here’s what the ultra-rich spent money on in 2023 (and how to market to them)
What do agency chairs actually do all day?
Ad of the Day: Heinz ketchup lovers look silly trying to get the last drop of sauce
The Drum’s Daily Briefing: Spotify set to raise prices while musicians protest AI
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From our Open Mic Members
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