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The NBA and Chris Rock declare that ‘Playoff Mode’ is ‘clearly a thing’
Krystal Hauserman on marketing in the modern age: ‘Be a student for life’
Whataburger and McGarrah Jessee on boneless wings, humor and super-fandom
McCann Worldgroup and [Ai]magination aim to (safely) bring AI-generated content to brands
Crayola and Dentsu Creative wax philosophical on inclusion and creativity
GE and Giant Spoon reflect on keeping a historic brand relevant in a fast-moving world
Haleon and Zenith on adapting to a shaky economic climate
Opinion
Could virtual experiences soon become the norm for e-commerce?
Opinion
Which sectors stand to gain the most from Google’s cookie disablement?
Opinion
Zuckerberg’s PR win: How Threads is winning its way to positive press
Opinion
Out-of-home: a timeless strategy for advertisers
Opinion
How CMOs can maximize their ROI from Cannes Lions 2023
Opinion
Changing with the times: why modern brands must be able to reposition themselves
Opinion
How brands can harness AI to deliver hyper-personalization
Opinion
Tips for leveraging AI to enhance the customer experience
Opinion
AI requires human oversight if it’s to be trustworthy
Opinion
AI-powered search and the future of marketing
Opinion
Meta is entering the generative AI business. Will it make a difference?
Opinion
AI should be embraced as a creative tool, not as a replacement to human creators
Opinion
How creatives can leverage ChatGPT as a thinking partner
Opinion
What makes a brand iconic? 5 features shared by world’s most recognizable companies
Opinion
Stop siloing tech trends and start looking at the bigger picture
Opinion
Watch out marketers, AI tends to default to Latino stereotypes
Opinion
Out with web3, in with AI? Here’s why marketers should be wary of tech hype cycles
Opinion
Here’s what I learned about creativity watching my child play with Dall-E 2
Opinion
Here’s how AI is permanently changing the ad game in the era of autonomous marketing
Opinion
Here’s 3 ways marketers can use generative AI while preserving brand integrity
Opinion
‘A whole new world is emerging’: Predictions for the near future of AI
Opinion
Marketers are captivated by ChatGPT. But here’s why web3 still matters
Opinion
Why generative AI will make 2023 the year of the communications engineer
Opinion
How brands can use web3 to transcend ‘rainbow capitalism’
Opinion
How ChatGPT and Lensa AI are transforming creative work
Opinion
Are brand-customer relationships real relationships?
Opinion
How apparel brands can embrace gender fluidity in the metaverse
Opinion
How marketers can approach gaming as a gateway to the metaverse
Opinion
How the out-of-home resurgence will impact other channels
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