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Opinion
How to turn fandom into ‘brandom’ by connecting with pop culture
Opinion
How web3 can transform omnichannel into ‘metachannel’
Opinion
Marketers beware: web3 and crypto are not synonymous
Opinion
For brands, impact is the new purpose
Opinion
Humans are irrational – here’s why your business should be too
Opinion
Brands, here’s how to tap into the hidden community within your loyalty program
Opinion
Why Meta’s metaverse goals should fail
Opinion
The metaverse doesn’t exist yet, but brands should be preparing for its arrival
Opinion
Dear agencies: delete your metaverse presentations immediately
Opinion
The real problem with AI isn’t sentience, it’s privacy
Opinion
Why the streaming industry needs NFTs
Opinion
Letter from Gen Z: brands need to stop taking themselves so seriously on TikTok
Opinion
It’s time to rethink the purpose of NFTs
Opinion
Leveraging the power of gaming during economic downturns
Opinion
Why brand authenticity still matters in the metaverse
Opinion
The metaverse and consumer data: here’s what you need to know
Canadian Invasion: Zulu Alpha Kilo plots US expansion while still independent
Opinion
Partnering with Formula 1: a formula for success
Opinion
DAOs And Don’ts for PR pros
Opinion
Sustainable travel is good business, and it starts with your website
Opinion
The 4A’s Kaplowitz on reassessing the future of creativity
Opinion
Cannes Lions still matters. Here’s how to make the most of it
Opinion
Letter from gen Z: TikTok has a fast fashion problem
Opinion
3 questions brands must ask about trademarks and the metaverse
Opinion
The metaverse is about pushing boundaries, not recreating reality
Opinion
The gateway to the metaverse isn’t gaming, it’s AR
Opinion
Stop trying to predict the future of Web3, start studying the histories of Web1 and Web2
Opinion
How the metaverse is making experiences more accessible for disabled and impaired people
Opinion
From Starbucks to Sony: how brands can merge with the electric vehicles sector
Opinion
NFT ‘bro culture’ is missing a huge opportunity by excluding women
Opinion
Metaverse Fashion Week comes into style
Opinion
Gen Z takes TikTok seriously – news publishers should too
Opinion
The metaverse: is it alive or is it dead?
Opinion
Why marketers can’t afford to be skeptical about the metaverse
Opinion
Crypto crashed the Super Bowl party — and it's here to stay
Opinion
Forget science fiction, marketing in outer space will become a reality in 5 years’ time
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