Poundland has cut its prices to 97p in a bid to undercut its 99p rivals.
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Auto Trader is backing its final transition to a digital-only business by allocating its biggest ever marketing budget, launching transactional mobile products, and mining data to drive conversions and inform its activity.
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Blimey, Barney’s fallen on hard times. In this ad, personal injury lawyers Hampson Hughes proudly tell us they pay £1500 up front for all cases they accept - so that explains where the costume budget went. Fair enough, as all stag do veterans know... Read more
Stockholm Pride has launched a Twitter campaign, created by M&C Saatchi Stockholm, aimed at inviting Russians to #GoWest to celebrate.
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Geoff Wilmot is stepping down as CEO of Centaur Media as part of a board reshuffle following an interim statement revealing a fall in print revenues.
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Moonpig.com is looking to remind the public that Father’s Day is creeping ever closer in its latest ad by Wordley Production Partners, which looks to show dads as heroes.
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The growth of mobile has brought with it many opportunities for advertisers. But with the maturity of the channel comes a need for better measurement. The Drum catches up with a cross-section of the industry to discuss the issue.
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The Campaign for Real Ale (CAMRA) has announced Media Alive as its creative and media agency for the Great British Beer Festival 2013.
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The Beano will include a reprint of its 1981 summer special inside the latest edition after a Doctor Who episode featured the Doctor reading the classic comic.
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A slowdown in the advertising sector has hit ITV’s television revenues, which are expected to drop by up to 15 per cent down year on year in June - when looking solely at net advertising revenues.
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ITV has won the exclusive live rights to England's competitive matches at home and abroad for the next four years, in a £100m deal with UEFA.
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Twitter has unveiled a study with Compete, to see how automobile manufacturers connect with their potential customers and what influence the tweets have.
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A television advert for Yakult yoghurt drink has been banned by the Advertising Standards Authority for implying health benefits that were not supported by a relevant, authorised health claim.
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Google and Amazon have been voted by consumers as the first and second most influential brands in the UK respectively, according to Ipsos Mori’s Top 100 Most Influential brands report revealed in London today.
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According to an independent report from London Economics commissioned by the Information Commissioner's Office, 40 per cent of companies don’t fully understand any of the ten main provisions being proposed by the EU regarding data protection... Read more
Johnston Press has announced the appointment of David King as chief financial officer for the company, succeeding Grant Murray.
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Chutney, mustard and relishes manufacturer Tracklements has launched a £10,000 Tombola campaign with a range of raffle-ticketed jars on sale until August.
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Google Glass, the hi-tech specs Google hopes will change the world, are to go on public display at the search giants annual conference on software developers.
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