The bourbon brand has teamed up with Wesley Joseph for a spot that leverages its most recognizable asset and uses it to create a buzz for younger audiences. It’s a fun and fresh move, landing it our top spot today.
...
The forthcoming UK General Election is expected to be the ‘richest’ of all time, with more money being spent to push political messages than ever before. In such a complex media era, that could be a cause for concern, as Sam Jeffers,...
More than a minor disruption, the deprecation of third-party cookies is a transformative shift in the digital advertising landscape - and advertisers need an action plan.
...
Leaders share their thoughts on how they are seeing the role of the CMO changing and how it’s impacting the way they operate and develop services for the future.
...
Beyond the dream of standardized RFI questions and credentials, what do new business people in the marketing industry want to see change in the near future? We asked them.
...
Event marketing is the standout category in the IPA’s new Bellwether report after showing nine consecutive quarters of ‘considerable’ growth. But what’s driving marketers to splash out on live events at a time...
Other athletes, including Max Whitlock and Emily Campbell, have come together ahead of the event to inspire people to take action and reach their personal goals.
...
The annual celebration of global marketing effectiveness and creativity is returning with a revamped and simplified category structure, making it quicker and easier for entrants to find the right home for their award-worthy work.
...