The beloved British brand has its roots in counterculture, but in the quest for growth, it got a little too big for its boots. With the business faltering, we look at how it can cement itself back in culture.
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Looking to drive profitable growth in digital marketing? This report has all the trends, insights, and best practices multichannel brands need to succeed.
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Agencies share their thoughts on when a brand should choose to follow a popular trend or trope with their advertising and what they should consider before jumping on a creative bandwagon.
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In a compelling lecture at The Drum Labs for the School of Communication Arts, the Ogilvy UK vice chairman challenged the traditional views of marketing with insightful examples and sharp critiques of modern economic assumptions.
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Ads were tested across 16 markets, 35 clients, 41 brands and 28 categories. Today, we can exclusively reveal who made the list and what this says about wider advertising trends.
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In an exclusive interview with The Drum, the Amsterdam agency’s co-founder, Chris Mendola, and global CEO, Sander Volten, delve into the ads that made its name and explain how it is commemorating a quarter of a century with a rebrand...
Harnessing AI, using tech to accelerate business outcomes, aligning with sales and regularly reviewing quality data are the keys to a successful ABM strategy in 2024, say experts from StackAdapt, Cisco and CopyHouse.
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What’s great about this spot is that it puts real consumer behavior at the heart of the ad. It’s something many can relate to, but not everyone might admit to, landing it our top pick.
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