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The Drum Network
A ‘platform idea’ is so much more than a tagline
The Drum Network
History teaches us not to fear AI
To mark 20 years of ‘Real Beauty,’ Dove pledges not to use AI in ads
Fresh start for Unilever’s Persil as it washes away old marketing tropes
Opinion
I studied Gen Z news habits and can say without a doubt, it’s not them, it’s you!
The Drum’s Daily Briefing: Dr Martens needs revitalization and Superdry seeks salvation
5 of the best branded podcasts of all time and why they work
Ad of the Day: Absurd Dreamies convention sees humans called Cat eat pet treats
Opinion
Let’s address the AI elephant in the room. You’d never hire someone this mid
The Drum Network
When it comes to SEO in 2024, linguisic nuance is key
Opinion
The last word on my ‘fake’ easyJet ad
The Drum’s Daily Briefing: Samsung steals smartphone top spot and OpenAI opens in Asia
Opinion
Why Stagwell’s acquisition of Latin America agency Pros makes sense
Ad of the Day: Real estate mural addresses odyssey-like challenge of buying a home
Has AI oversaturation already killed the opportunity to stand out?
Lucozade undergoes first major brand redesign in almost 100 years
Opinion
It’s time to stp tkng th pss out of the Abrdn rebrand
The Drum Network
Purpose is far from ‘lazy strategy’ – in fact, it demands more from strategists
Promoted
Your agency’s profitability hinges on one important metric
The Drum’s Daily Briefing: Farmers demand respect from RSPCA & Pret in crisis mode over...
Ad of the Day: Change the Ref pleads with parents to lock guns away safely
What’s the key to a successful agency collaboration?
The Drum Network
Navigating the seas of social media: What’s your strategy for agency growth?
Creative heavyweight David Lubars to hang up his gloves after 42 years and 600 Lions
Opinion
It’s time to be real about my fake ads
Opinion
Agency pitch satisfaction just 3.13 out of 5. If this was an Uber, we’d walk
Lessons in running a global marketing team from PepsiCo’s international CMO
Ad of the Day: Marmite becomes contraband in exposé documentary
The Drum’s Daily Briefing: Google invests in AI chips & THG uses AI to revive fortunes
Elvie’s first-ever Times Square ad highlights post-partum struggles
VML boss on how the network is shaping up 100 days into its mega-merger
Opinion
How to stop big egos obstructing your pitch
The imaginary marketing awards: Ad execs’ unsung campaign heroes (and villains)
Ad of the Day: Greenpeace invites Danes to a funeral for a fjord
The Drum’s Daily Briefing: blasphemous potato chips and M&S’s farting cows
McDonald’s scented billboards trigger cravings for french fries
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