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Brains for sale: WPP shows its hand as AI race between holding companies heats up
Using AI, Doritos takes the crunch out of gaming with new ‘silent’ chip
From policy to possibilities: the Advertising Association's AI taskforce explained
Under Armour uses ChatGPT to write ‘The ultimate team talk’ ad
Bang & Olufsen generates custom 3D avatars based on individuals’ music tastes
Don't miss the April 6 deadline for The Drum Roses Awards 2023
Opinion
How Europe’s new Digital Markets Act will impact marketers everywhere
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3 lessons brands can learn from charities when leveling up their CX
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The marketer’s guide to AR: 7 rules of engagement
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Navigating the female leadership labyrinth: what it takes to make it to the top
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Secrets to complementing your behavioral targeting strategy with contextual advertising
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Identity strategies essential to delivering a truly personal customer experience
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Why the pandemic is sending designer Jack Renwick back to school
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How to ace a salary negotiation – on both sides
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Rethinking authenticity: actions may speak louder, but words can help them travel
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Growth of addressable TV during the pandemic
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Are clients doing more tire kicking, or is there a fundamental shift in buyer needs and pr...
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Context is the king of digital advertising’s future
Drum and donate: Be one of 180 to join the #PullA180 virtual drum lesson
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A case for conversational marketing automation: 89% of customers prefer messaging brands
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How Phiture, a mobile growth consultancy, soared from simple beginnings to industry leader...
Marathon marketing : TCS talks plans for the London Marathon title sponsorship
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Why retailers need a mobile commerce strategy for the next gen of mobile shoppers
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Does your brand need YouTube advertising in 2021?
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How data collaboration is helping the automotive industry catch up with customers
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MoPub and Essence share tips on how advertisers can succeed in mobile gaming
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Gaming influencers: a step-by-step campaign guide
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Finecast delves into the future of TV advertising
Opinion
Trial buy television: will t-commerce experiments reshape home shopping?
Opinion
The design industry must take steps towards long-lasting change
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What’s next for connected TV post-Covid
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Ever been ghosted by a prospect? Here’s how to win them back and secure a deal
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Key opportunities for demand and account-based marketing leaders in 2021
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Five reasons to invest in design today to prosper tomorrow
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The cookie crumbles: why it's time to redefine your data strategy
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