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Asia
Creative Works
AXA’s mission to normalize me-time, self-care and positive mental health across Asia
Sustainable but fast, APAC consumers have high expectations for retailers
VMLY&R's malaria-fighting packaging snags Health & Wellness Grand Prix at Cannes
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Mondelez, True Digital, Publicis and PubMatic on how CTV can be boosted in APAC
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How Meta and Canva are helping SMBs ‘design together’ to supercharge creativity
Creative Works
Asahi creates anamorphic OOH display in Hong Kong
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How Havas Media HK and Oracle are using contextual intelligence to drive cookie-less advertising...
South China Morning Post’s ad chief on how spend is returning to Hong Kong
Creative Works
Colgate dismisses idea of ‘perfect teeth’ in refreshing ad celebrating authentic smile...
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Etail Asia: in-person conferences are 34x more effective than virtual
SCMP’s programmatic lead opens up about life after the open marketplace
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When loyalty marketing meets web3: rewarding ‘brand valuable’ behavior
Creative Works
Giant digital display in Macau duty-free shop transports shoppers to ‘Surreal Island’
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With so much change ahead, what media data should marketers look at?
Creative Works
Pizza Hut Hong Kong goes dark on social in support of Earth Hour
Creative Works
Netflix uses contextual DOOH to promote K-dramas in Indonesia
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LinkedIn and StashAway on getting healthier results by blending organic and paid content
Opinion
5 things you need to know when developing a multi-market CX strategy in Asia
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Asia’s top creatives discuss the relationship between innovation, creativity & problem s...
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Mobile app and brand spend: the new power couple?
The South China Morning Post starts selling significant headlines as NFTs
Shutterstock’s creative lead Flo Lau on overcoming challenges as an Asian American woman
APAC digital trends marketers need to know about
Creative Works
SCMP recreates Hong Kong Ferry in the metaverse
‘It opened my eyes’: Marriott’s APAC marketing lead on unconscious bias training
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How Meta and Xero are helping SMBs improve financial wellness through technology
Opinion
Marketers, get ready for building sustainability in advertising and production
Creative Works
Mastercard uses umbrellas to encourage Vietnamese women to become business owners in IWD c...
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Ad verification drives positive ROI: L’oreal, Carlton & United Breweries and Mediacom explain...
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How 3D visualization is transforming entire industries and powering the metaverse
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Beyond awareness: maximize your ad spend on TikTok to drive growth
Opinion
The storytelling makeover: metaverse, immersive and the multitude of possibilities
Julie’s urges Malaysians to be optimistic in uncertain times with Chinese New Year ad
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Taking virtual events up a gear: the secret behind OPPO INNO Day
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In search of the silver bullet: attention metrics & context see post-cookie resurgence
Vice Media highlights disputed artifacts in British Museum with interactive campaign
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