Knowledge Bank

Knowledge Bank

Turning data in to strategy

Using data to create
successful strategies

Sponsored: 4Ps Marketing

Data into Digital Strategies ... Read more

- 28/09/2012
Advertising
The app for Lex Autolease was <br />designed and developed by bss digital

The next generation of Apps

Sponsored: Bss

It is staggering to think that Apple’s App Store celebrated its fourth birthday in July – in some respects it does feel like it should be much older than that. This is probably because apps have come a long way in such a short time. Prior to the... Read more

- 28/09/2012
Digital
JHC and Visit Britain apps

Which platform should
marketers use?

Sponsored: Apadmi

So you’ve decided your brand needs an app. Now you just need to make a few seemingly straightforward decisions such as why, what and which platform? ... Read more

- 27/09/2012
Mobile
How to succeed in the age of magic

How to succeed in the age of magic

Sponsored: Jaywing

Arthur C Clarke once wrote: “Any sufficiently advanced technology is indistinguishable from magic.“ If this is the case, we live in an age of magic. ... Read more

- 27/09/2012
Digital
The future of social is not in a silo

The future of social is not in a silo

Sponsored: Steak

The last eight months has seen the discipline mature beyond recognition. Heading into the future, social will sit at the heart of all digital marketing, not because bright minds have a gut feel it’ll work out, but because all the evidence supports... Read more

- 26/09/2012
Digital
Why digital strategies fail…

Why digital strategies fail…

Sponsored: Amaze

Firstly, let’s be clear, a lot of digital strategies ARE failing. I have had the feeling this was the case for a good couple of years now – that beneath the hype that ‘new media’ constantly generates a lot of digital initiatives simply weren’t... Read more

- 26/09/2012
Digital
Tony Walford, Partner, <br />Green Square Partners

The agency acquisition trail:
not done yet

Sponsored: Green Square Partners

Why do big agencies continue to snap up their smaller bretheren? Why, in the current – and very uncertain climate – did Sir Martin Sorrell’s WPP recently pay over half a billion dollars for digital agency AKQA? ... Read more

- 26/09/2012
Digital
Code 13 and Partners Labour of Love apps

Developing apps across multiple platforms

Sponsored: Reactiv

CASE STUDY 1 - Code13 ... Read more

- 26/09/2012
Mobile
Engagement key to a committed relationship

Engagement key to a committed relationship

Sponsored: Rippleffect

Marketers are missing out on revenue as cash falls through the cracks between different digital channels. From email to social media to mobile, digital integration has never been so important for creating engagement, building long-lasting and... Read more

- 16/09/2012
Digital
You don’t know what you’ve got ’til it’s gone

You don’t know what you’ve got ’til it’s gone

Sponsored: Monotype Imaging Ltd

“You don’t know what you’ve got ’til it’s gone,” sang Joni Mitchell in her 1970 hit “Big Yellow Taxi.” The same philosophy could certainly be applied to branding. We will often have an association or link to a particular brand and may not... Read more

- 16/09/2012
Design

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About Knowledge Bank

Knowledge Bank features highly accessible and practical content from experts in the marketing services sector providing you with tools and resources to improve your business performance. If you would like to submit a report to the section contact james.mcgowan@carnyx.com

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Browse the sections to read articles prepared by thought leaders in all the key marketing disciplines. If you would like to deposit a Knowledge Bank report contact james.mcgowan@carnyx.com