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B2B Digital Marketing Communication

B2B Digital Marketing Communication

Sponsored: 4Ps Marketing

Digital marketing for the B2B sector has been moving from the experimental stage to a mainstream consideration in recent years. Once considered a less significant aspect of the marketing mix , digital marketing is now becoming a core component of... Read more

- 06/12/2012
Digital
Insuring against the hidden pitfalls of a creative freelance life

Insuring against the hidden pitfalls of a creative freelance life

Sponsored: YOUR Insurance

Insurance isn’t something that a freelancer thinks about very often. I know this for a fact, because in my own experience of bouts of freelance work, in terms of priorities, many important financial arrangements are eclipsed by the need for... Read more

- 06/12/2012
Advertising
It’s A Wonderful City

It’s A Wonderful City

Sponsored: Glasgow City Marketing Bureau

At Christmas some things are certain. Children will wake at 5am, gifts will be exchanged, and a poll will announce that Frank Capra’s 1946 classic It’s a Wonderful Life is the nation’s favourite Christmas film of all time. The reason this movie,... Read more

- 22/11/2012
Advertising
Why Scottish clients <br />are like polar bears

Why Scottish clients
are like polar bears

Sponsored: Story

Their natural habitat and hunting ground is being eroded and they are being starved out of their natural environment. They are forced to expend more energy and travel further to be fed, sometimes up to 500 miles. ... Read more

- 09/11/2012
Advertising
Celebrity endorsements – <br />avoiding the pitfalls

Celebrity endorsements –
avoiding the pitfalls

Sponsored: Sheridans

At the time of writing, Rory McIlroy looks set to sign a sponsorship deal with Nike worth a reported $250m.  Even by Nike’s standards that is a lot of money, but they are obviously confident that McIlroy’s endorsement of the brand over the ten... Read more

- 08/11/2012
Advertising
Service-Ability by Kevin Robson

The brave, the blind
or the squeaky clean?

Sponsored: Wiley

In a 2010 “Marketing Trends” survey, carried out by the Chartered Institute of Marketing of the United Kingdom, more than half of respondent firms expressed themselves afraid of venturing into social media. Only the brave, the blind, or the... Read more

- 08/11/2012
Market Research
Computers good, humans better?

Computers good, humans better?

Sponsored: YOUR Insurance

Computers came and we poured information into them. Then all those computers were linked up and they poured information into each other, slowly leaking out to create the sea of data we find ourselves lost in every day. This has lead to the rise of... Read more

- 30/10/2012
Digital
Technophobia sketching workshop

Becoming a collaborative UX designer

Sponsored: Technophobia

Everyone knows the problem: we need to be more innovative. So how do we get together and mobilise creativity? In designing digital experiences, creativity is often relegated to a designer and the onus is on the designer to provide the creative... Read more

- 29/10/2012
Design
Connected customers vote with their feet<br /> ©ISTOCKPHOTO.COM

Redesign your business for customers

Sponsored: Foolproof Group

“We need to put the customer at the heart of our business” – It’s hard to go a day without hearing a similar refrain from the latest business leader, now born-again customer champion. ... Read more

- 29/10/2012
Digital
Sheridans Associate Jack Jones

Footballers shown red card for tweeting faux pas

Sponsored: Sheridans

On 5 October 12:51pm, Chelsea left back and England international Ashley Cole Tweeted to his 382,000 followers what he thought of the FA in the wake of the judgement in the John Terry case in which the FA had questioned Cole’s evidence given in... Read more

Jack Jones - 29/10/2012
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Knowledge Bank features highly accessible and practical content from experts in the marketing services sector providing you with tools and resources to improve your business performance. If you would like to submit a report to the section contact james.mcgowan@carnyx.com

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Browse the sections to read articles prepared by thought leaders in all the key marketing disciplines. If you would like to deposit a Knowledge Bank report contact james.mcgowan@carnyx.com