Knowledge Bank

Knowledge Bank

10 reasons why you need RTB

10 reasons why you need RTB

Sponsored: iProspect

Real Time Bidding is continuing to gain real traction and is being embraced by many advertisers as integral to their Display and wider Digital performance strategy. ... Read more

- 02/05/2013
Digital
Creative momentum on the Clyde

Creative momentum on the Clyde

Sponsored: Creative Clyde

Creative Clyde, is nurturing and helping to grow a flourishing, vibrant centre in Glasgow for media, technology and creatively minded businesses; everything from film, TV and radio to digital animation, software and games development. ... Read more

- 02/05/2013
Marketing
The future of display buying

The future of display buying

Sponsored: Essence

In 2012, about 10% of UK display buying was carried out through using some form of real time bidding (RTB). In 2013 this will double. ... Read more

Mark Syal - 30/04/2013
Media
Sheridans Associate Jack Jones

Online sales promotions: What brands and agencies need to consider

Sponsored: Sheridans

What legal measures should brands and/or agencies have in place when running online promotions? ... Read more

Jack Jones - 08/04/2013
Marketing
Our comprehensive studio management system

How to increase your agency’s profitability and efficiency in
10 easy steps

Sponsored: Traffic Live

Your agency exists to be creative – you use your imagination and hope to come up with award-winning campaigns for your clients. However, you still need to have effective business processes in place to make money. ... Read more

- 03/04/2013
Digital
The future of digital media

The future of digital media

Sponsored: Ferrier Pearce

Prediction, speculation and forecasting into the future of the digital age are close to impossible. Anyone who claims differently is lying or has somehow gained access to a DeLorean. Within creative agencies, the benefit of hindsight is never more... Read more

- 03/04/2013
Digital
Managing the experience<br />of your customers

Managing the experience
of your customers

Sponsored: B2b International

Putting the customer at the heart of the business is the central tenet of marketing. In order to do this, a company must ensure that the voice of the customer is integral to the company strategy, and that the customer is considered, not just by... Read more

- 02/04/2013
Market Research
‘Paid for’ content – what brands and bloggers need to consider

‘Paid for’ content – what brands and bloggers need to consider

Sponsored: Sheridans

Social Media is a fast changing environment with an increasing number of successful bloggers failing to appreciate the legal obligations of ‘paid for reviews’. ... Read more

Jack Jones - 19/03/2013
Digital
E-commerce SEO in 2013

E-commerce SEO in 2013

Sponsored: Branded3

Ecommerce SEO has always been a huge challenge for retailers due to technical constraints with legacy IT systems and the sheer number of pages that businesses with a large inventory of products are likely to have on their websites. ... Read more

- 18/03/2013
Digital
How to get the most out of PLAs

How to get the most out of PLAs

Sponsored: Marin Software

The transition of Google Shopping to the commercial advertising model of Product Listing Ads (PLAs) in the US in October 2012, has defied critics by emerging as an undeniable success. A recent study by Marin Software revealed that the paid ads –... Read more

- 14/03/2013
Digital

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Knowledge Bank features highly accessible and practical content from experts in the marketing services sector providing you with tools and resources to improve your business performance. If you would like to submit a report to the section contact james.mcgowan@carnyx.com

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Browse the sections to read articles prepared by thought leaders in all the key marketing disciplines. If you would like to deposit a Knowledge Bank report contact james.mcgowan@carnyx.com