In 2012, about 10% of UK display buying was carried out through using some form of real time bidding (RTB). In 2013 this will double.
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My ad-agency friend Nick never minces his words. “Businesses like yours are becoming a real threat to us, you know? I have clients asking me why they have to pay for our creative when they know a production company who’ll do it for free.” I...
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Back in the early days of online, paid search and display network salesmen and web agencies actively attacked TV advertising and sought to carve off a slice of fat, opulent TV budgets for this new thing called “The Internet”. The charges against...
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Retailers are expecting this to be another year of growth across digital channels – especially mobile – to source, research and buy the majority of our Christmas shopping.
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At the time of writing, Rory McIlroy looks set to sign a sponsorship deal with Nike worth a reported $250m. Even by Nike’s standards that is a lot of money, but they are obviously confident that McIlroy’s endorsement of the brand over the ten...
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Marketers are missing out on revenue as cash falls through the cracks between different digital channels. From email to social media to mobile, digital integration has never been so important for creating engagement, building long-lasting and...
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In the first of a series of new book reviews and previews, The Drum brings you an extract from Jay Oatway’s new title Mastering Story, Community and Influence, in which the author explains how to use social media to become a socialeader.
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Weber shandwick MD Jo Leah looks at how Manchester has become a thriving cosmopolitan city by leading the line rather than following the leader.
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Social TV is being embraced by television networks, producers and viewers at an impressive rate. What used to exclusively be a passive medium is transforming into interactive, engaging experiences and the formation of communities around areas of...
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Making IT integration and deployment work effectively from a business perspective is all about being able to build good relationships and be actively interested in and capable of servicing very small organizations, as well as being interested in...
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