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Knowledge Bank - Design

Design

Amsterdam: a cradle for creativity

Amsterdam: a cradle for creativity

Amsterdam has a long and illustrious history as a hotspot for innovation. The city’s high quality of life and laid-back atmosphere attract talent from across the globe, fueling creativity and ambition. It’s a cosmopolitan village and... Read more

- 26/07/2017
Advertising
The big shift: mastering the art of change in the age of change

The big shift: mastering the art of change in the age of change

Globally, there’s a major design shift underway. A shift away from ‘the big rebrand’ and towards continuous design thinking. A shift away from ‘safe’ makeovers and towards explorative processes. A shift away from... Read more

- 25/07/2017
Creative
Industry Insight by Andy Faulkner, Global Head of Creative Production, Konica Minolta Marketing Services.

‘Better Inside’ the new agency model? Be more efficient; be more effective

Recent research from ISBA has found that nearly two thirds of advertisers are shifting towards stronger relationships with fewer suppliers, favouring agencies with a broader scope of services. ... Read more

- 21/07/2017
Advertising
Millennial marketers see video metrics differently

Millennial marketers see video metrics differently

Younger and older people experience the world a bit differently. For instance, if you’re over 25 you probably can’t hear a tone at 14,400 hertz. The older you are, the more likely you are to experience colors as “washed out&rdquo... Read more

- 31/05/2017
Design
Independent By Design: What Is An Independent Ad Tech Stack

Independent by design: What is an independent adtech stack?

Why do walled gardens like Google and Facebook continue to reign the digital advertising industry? Well, for one, their tools perform and get results. I’ll give them this much. Maybe it’s also the brands’ prestige that made it... Read more

- 24/05/2017
Advertising
AMMONITES: MONTERO VERDU/ESRF

A Bright New Website for Pioneering Science

How London-based agency, Ngoar developed and integrated a new website  for The European Synchrotron Radiation Facility to reflect its leadership position and unrivalled reputation for innovation and excellence. ... Read more

- 28/02/2017
Design
In-article video ads are the shiny new thing... But are they worth the investment?

In-article video ads are the shiny new thing... But are they worth the investment?

The world of online advertising is a diverse one with countless mediums, publishers, formatting, and tracking options. Accordingly, it’s tough to discern which “latest and greatest” advertising methods are worth the investment... Read more

- 07/12/2016
Design
Goodbye designmares, hello ProStudio

Goodbye designmares, hello ProStudio

SAXOPRINT is introducing a new online platform for small businesses and designers to meet and create printed materials together. By bringing these two groups together on the SAXOPRINT ProStudio platform, creating brilliant printed materials for... Read more

- 21/11/2016
Career
A review on Alibaba’s Singles’ Day 2016

A review on Alibaba’s Singles’ Day 2016

What else on top of the key figures, and implications behind a series of dazzling promotions. ... Read more

- 14/11/2016
Creative
There's a new kid on the block, hello SAXOPRINT ProStudio

There's a new kid on the block, hello SAXOPRINT ProStudio

SAXOPRINT is introducing a new online platform for small businesses and designers to meet and create printed materials together. By bringing these two groups together on the SAXOPRINT ProStudio platform, creating brilliant printed materials for... Read more

- 14/11/2016
Creative
Why mobile display advertising could become bigger than marketing disciplines

Why mobile display advertising could become bigger than marketing disciplines

Modern technological developments continue to revolutionize the manner in which information is shared. Different fields are expected to benefit significantly from these technological changes. One of these fields is that of marketing and... Read more

- 09/11/2016
Design
“I’m inspired by: Graffiti, tags, street art”

“I’m inspired by: Graffiti, tags, street art”

“I’m inspired by: Graffiti, tags, street art” - Judith VanVliet, Vice President, Communications & Public Relations, Color Marketing Group ... Read more

- 07/11/2016
Design
The stupidly simple truth about branding

The stupidly simple truth about branding

One of the most influential and controversial books of the past decade has recently launched a line extension: ‘How Brands Grow: Part 2’. ... Read more

- 29/09/2016
Design
How do you turn the purely functional into the purely fun?

How do you turn the purely functional into the purely fun?

People can be pretty hard to impress these days. Young people perhaps even more so. Teenagers… well, impossible. So, nowadays, if a brand wants to feel the love it need to give something first. And then ideally the ‘right’ thing... Read more

- 28/09/2016
Design
The inspiration behind Clarks Originals AW16

The inspiration behind Clarks Originals AW16

What’s the inspiration? ... Read more

- 06/06/2016
Advertising
Three reasons email and spreadsheets are bad for marketers

Three reasons email and spreadsheets are bad for marketers

Are you using 30-year-old technology to keep track of your work? ... Read more

- 03/06/2016
Advertising
A step change at Clarks

A step change at Clarks

Shoemakers and innovators since 1825, Clarks have a long established tradition for making great shoes. Combine their knowledge of what makes the best shoes with their vision for what will make shoes even better, and you have what Clarks is - and... Read more

- 31/05/2016
Advertising
Everything’s possible in print

Everything’s possible in print

A showcase of the brilliant ways many 21st Century marketers are using print to make an impact.  ... Read more

- 17/05/2016
Design
The latest fashion trend any business can use

The latest fashion trend any business can use

As Fashion Week approaches, the excitement builds to see the latest innovative, fun and sometimes wacky styles strutting down the runway. ... Read more

- 01/05/2016
Advertising
How PG tips unveiled its biggest packaging overhaul in almost 20 years

How PG tips unveiled its biggest packaging overhaul in almost 20 years

What does the brand/agency relationship look like in this new era for marketing? ... Read more

Freddie Heygate - 20/04/2016
Creative

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