One of the most exciting changes in website design has been the introduction of responsive design, a mechanism that allows a website to react to the size of the users screen and to adapt to the best fit.
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Insurance isn’t something that a freelancer thinks about very often. I know this for a fact, because in my own experience of bouts of freelance work, in terms of priorities, many important financial arrangements are eclipsed by the need for...
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Their natural habitat and hunting ground is being eroded and they are being starved out of their natural environment. They are forced to expend more energy and travel further to be fed, sometimes up to 500 miles.
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Everyone knows the problem: we need to be more innovative. So how do we get together and mobilise creativity? In designing digital experiences, creativity is often relegated to a designer and the onus is on the designer to provide the creative...
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Brand new research of 1500 consumers commissioned by 1&1 in 2012, finds that many consumers today will not forgive a slow or faulty website. In an era when many rely on around-the-clock e-commerce and online banking, more Britons than ever are...
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“You don’t know what you’ve got ’til it’s gone,” sang Joni Mitchell in her 1970 hit “Big Yellow Taxi.” The same philosophy could certainly be applied to branding. We will often have an association or link to a particular brand and may not...
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Clear consistent branding is vital for all businesses; your brand defines you and helps you stand out from your competitors and for some industries, like retail, branding and image is everything. Retail organisations strive to convey an ideal and...
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“So, you’ve got people to your website. Now it’s down to your power of persuasion. “Persuasion is the influence of beliefs, attitudes, intentions, motivations or behaviours. Persuasion is a process aimed at changing a person’s (or a group’s)...
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Weber shandwick MD Jo Leah looks at how Manchester has become a thriving cosmopolitan city by leading the line rather than following the leader.
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It is generally understood that having a well-known and respected brand name provides the ability to charge higher prices, and the higher the price premium, the greater the value to the brand name. According to Professor Aswath Damodaran, from New...
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