Putting the customer at the heart of the business is the central tenet of marketing. In order to do this, a company must ensure that the voice of the customer is integral to the company strategy, and that the customer is considered, not just by...
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“Must do analytics better” – surely at the top of everyone’s New Year’s resolution list? Digital and non-digital data gets bigger (i.e. more confusing) every year, so how can you get your analytics working for you? We share our top tips.
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In a 2010 “Marketing Trends” survey, carried out by the Chartered Institute of Marketing of the United Kingdom, more than half of respondent firms expressed themselves afraid of venturing into social media. Only the brave, the blind, or the...
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When a recent survey by Hotels.com (August 2012) highlighted that Americans, Australians, as well as Norwegians voted the UK as having the worst local food it couldn’t be further from the resounding endorsement during the recent Scottish Food &...
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As a digital agency 4Ps Marketing regularly uses data from analytics to give insight and assist business decisions. Statistics show that around 50% of worldwide websites use Google Analytics with the percentage estimated to be around 66% of UK...
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