Over a decade since the social media revolution and we are still seeing examples of some of the world’s biggest and best known brands – pardon our French – cocking it up.
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They say that a taste of honey is worse than none at all. Well some of the developers who built software using Facebook’s Ad API might just be starting to agree...
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According to the Government Office for Science report, Foresight Future identities - Changing identities in the UK, sixty percent of internet users are members of a social network. That is a jump from only 17 per cent in 2007, when desktop...
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A Government Office for Science report has concluded that people are becoming more engaged in online networks, are working out how to manage their online identities, and can switch seamlessly between multiple identities. Perhaps unsurprisingly,...
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January is always an exciting time at an innovative agency like 4Ps Marketing, and we have tried to use this article to sum up the thoughts of several of our digital marketing experts.
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For a B2B marketing business, a huge opportunity presented itself in 2003 in the form of LinkedIn. Since it was founded, LinkedIn has continued to develop into the social networking platform for professionals. Most people have heard of it and, as...
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With the use of social media, competitions have become easier to set up for brands – they can be run on third party platforms such as Facebook as well as the brand’s website without necessarily having to get entrants to buy a product or send off a...
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In the last 2 years, SEO has had a huge shakeup. First of all there was Panda and then there was Penguin; hopefully there will be Piglet, Puma and Platypus too. OK, it’s a coincidence that Google’s 2 largest algorithm updates of late begin with P;...
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Back in the early days of online, paid search and display network salesmen and web agencies actively attacked TV advertising and sought to carve off a slice of fat, opulent TV budgets for this new thing called “The Internet”. The charges against...
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Digital marketing for the B2B sector has been moving from the experimental stage to a mainstream consideration in recent years. Once considered a less significant aspect of the marketing mix , digital marketing is now becoming a core component of...
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