At Christmas some things are certain. Children will wake at 5am, gifts will be exchanged, and a poll will announce that Frank Capra’s 1946 classic It’s a Wonderful Life is the nation’s favourite Christmas film of all time. The reason this movie,...
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At the time of writing, Rory McIlroy looks set to sign a sponsorship deal with Nike worth a reported $250m. Even by Nike’s standards that is a lot of money, but they are obviously confident that McIlroy’s endorsement of the brand over the ten...
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For any creative business its brand will be integral to its success. Indeed, one previous author for the Knowledge Bank suggested that your brand defines you. But what about the talent that creates that brand? Is that not equally fundamental to...
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We are fast approaching summer 2012 and the Olympic Games; an event not hosted by the United Kingdom since 1948, the first Olympic Games after World War II. Billions around the globe will watch the world’s best athletes attempt to secure a legacy...
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Weber shandwick MD Jo Leah looks at how Manchester has become a thriving cosmopolitan city by leading the line rather than following the leader.
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