Create UK: reshaping the UK economy
It’s a pivotal time for the UK creative industries. Not only are they one of the most exciting and sought after career paths for young people; they are also one of the most significant to the future growth of the UK economy, and to the reputation of the UK globally.
On 2nd July 2014 the Creative Industries Council (CIC) launched a new industrial strategy for the UK Creativity Industries, to reinforce the UK’s position as a world leader, with ambitious plans for growth to 2020. View the strategy document here
Specific programmes are being put in place for
• access to finance
• education and skills
• intellectual property
The IPA and Creative Skillset are playing their part.
The IPA is leading a cross-sector partnership between government and industry to deliver a marketing portal for the creative industries, www.thecreativeindustries.co.uk. Representative organisations from fashion, music, games, film, television, design, craft, culture, advertising and technology are working with us to present a cohesive picture of the UK creative sector, and to promote collaboration, export and inward investment. We are always on the look-out for case studies and news stories of business success.
The IPA is also taking an active role on behalf of its membership and the wider creative and digital community to strengthen industry links to schools and universities, with a particular focus on technology and digital. The Future of Talent is a core strand of the IPA agenda, actively marketing new job opportunities to a wider range of degree pathways and a broader cross section of the diverse undergraduate student community.
IPA Creative Pioneers www.creativepioneers.co.uk is a flagship recruitment programme, run in partnership with Metro, to provide open access to new apprenticeship opportunities for school leavers. In 2014 more than 50 businesses have signed up to offer 100 apprenticeship places in creative and digital media, digital marketing, advertising and marketing communications, and public relations. One year into the programme in Birmingham, in partnership with training provider Creative Alliance, we have already doubled the number of businesses taking part; thanks to Aspire4U, Bareface Media, Blue Moon Creative, McCann Birmingham, Orb, The Partnership and WAA.
Creative Skillset www.creativeskillset.org plays a key role in delivering education and skills, a vital strand within the CIC’s industrial partnership. Responding to the needs of employers, we are delivering interventions benefitting 25,000 people and keeping thousands of Creative Industry organisations globally competitive by growing world-class leaders and a talented and skilled workforce.
Creative Skillset enables advertising and marketing communications, games, TV, film, animation, VFX, fashion and textiles, and publishing to channel co-investment from the Department of Business Innovation and Skills (BIS) and the Department for Education (DfE) to where it is most needed. In sectors qualifying for corporation tax reliefs, skills development is stimulated through the Skills Investment Funds in order to meet production increases.
Our work with the Government, through the Employer Ownership of Skills pilot (EOP), supports entry and progression across our industries for individuals from all backgrounds, and strengthens the commitment to creativity within education.
For young talent looking to enter the creative sector, we have established the “Tick” quality mark to accredit the most industry-relevant programmes for preparing young people. For potential apprentices, students and employers, it signposts the best training and education sources, from apprenticeships to degree courses.
Creative Skillset has been directly involved in half of the 4200+ apprenticeships across the sector. We also offer a Trainee Finder service where film, TV, games, animation, and VFX companies recruit high quality trainees from our selected database and can claim back substantial portions of the training allowance paid to individuals.
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