Creative Britain: reshaping the UK economy
The UK creative industries have much to shout about. They are not only one of the most exciting and sought after career paths for young people; they are also one of the most significant to the future growth of the UK economy, and to the reputation of the UK globally. They are growing faster than any other UK industry sector at 9.4%p.a. and contribute £8million per hour to the UK economy.
When Nicola Mendelsohn, former IPA president, now VP EMEA Facebook, took the helm of the Creative Industries Council, it was to make a difference.
On 2 July 2014 the Creative Industries Council launch a new strategy for the UK creativity industries, to reinforce the UK’s position as a world leader, with ambitious plans for growth to 2020. Specific programmes are being put in place in the areas of:
- access to finance
- education and skills
- intellectual property
The IPA and Creative Skillset are playing their part.
The IPA is leading a cross-sector partnership between government and industry to deliver a marketing website for the creative industries, www.thecreativeindustries.co.uk. Professional bodies, trade associations, government departments and agencies representing fashion, music, games, film, television, design, craft, culture, advertising and technology have joined forces to present a cohesive picture of what makes the UK creative industries tick, and to make our case to the world for increased collaboration, export and inward investment. We welcome contributions from all relevant parties.
The IPA is also taking an active role on behalf of its membership and the wider creative and digital community to strengthen industry links to schools and universities, with a particular focus on technology and digital. The Future of Talent is a core strand of the IPA agenda, actively marketing new job opportunities to a wider range of degree pathways and a broader cross section of the diverse undergraduate student community.
The IPA Creative Pioneers Challenge (creativepioneers.co.uk) is a flagship recruitment programme, run in partnership with Metro, to provide open access to new apprenticeship opportunities for school leavers. To date more than 50 businesses have signed up to offer more than 100 apprenticeship places in creative and digital media, digital marketing, advertising and marketing communications, and public relations. We launched proactively in Bristol this year and are keen to increase the number of Bristol business and apprenticeship opportunities next year.
Creative Skillset’s work focuses on the needs of employers. We plan large scale interventions that channel industry and government investment towards the skills activities that are vital for keeping our industries globally competitive.
For young talent looking to enter the creative sector, Creative Skillset has established the “Tick” quality mark to accredit the most industry-relevant programmes for preparing young people. An invaluable signpost for potential apprentices, students and employers, it indicates the best training and education sources, from apprenticeships to degree courses.
Ensuring that learning is up-to-date and industry approved is at the heart of our work. So too is the need to provide open pathways for the diverse talent that makes creative businesses thrive. There are now over 4,200 apprenticeships across the creative industries, with Creative Skillset directly involved in over 2000 of them. For film, TV, animation, games and VFX businesses seeking high quality trainees, there is our Trainee Finder service where companies recruiting from our selected database are eligible to claim back substantial portions of the training allowance paid to individuals.
Creative Skillset helps employers maintain highly-skilled, well-educated workforces by assisting with investment schemes for on-going skills development. In sectors qualifying for corporation tax reliefs, skills development is stimulated through the Skills Investment Fund (SIF) in order to meet anticipated increases in production. Through SIF, film, high-end TV, animation, games, and VFX companies are being helped to access government co-investment in skills.
Industry Insights features highly accessible and practical content from experts in the marketing services sector providing you with tools and resources to improve your business performance. If you would like to submit a report to the section contact email@example.com