Knowledge Bank

Knowledge Bank

Where have ad exchanges gone wrong?

Where have ad exchanges gone wrong?

Sponsored: Digilant

The exchange space is absurd. ... Read more

Simon Haynes - 17/06/2013
Advertising
Rich pickings for digital agencies focusing on the bottom line

Rich pickings for digital agencies focusing on the bottom line

Sponsored: Livelink New Media

No longer the poor relations to London, Manchester’s media and creative agencies are stepping to the fore and, in the digital arena, pickings are rich as long as you can give the clients the support they need where it counts – the bottom line… ... Read more

- 06/06/2013
Digital
Brand Manchester: pulling at the heartstrings to engage customers

Brand Manchester: pulling at the heartstrings to engage customers

Sponsored: Weber Shandwick Manchester

Storytelling lies at the heart of modern marketing and Manchester knows a thing or two about that. ... Read more

- 06/06/2013
Marketing
The Great Social Media Conspiracy

The Great Social Media Conspiracy

Sponsored: I-COM

This is the article that no one in the social media community wants me to write. It’s the story of the unspoken agreement that exists between in-house and agency-side social media managers and so-called ‘compers’ (to define the term, a ‘comper’... Read more

- 06/06/2013
Digital
Wyatt’s own LinkedIn white paper

LinkedIn: just another networking tool or the new hero of lead generation?

Sponsored: Wyatt International

LinkedIn shouldn’t be seen as just ‘another’ networking tool. It has the potential to become the hero at the heart of prospecting activity. Here, Mark Fones, Client Strategy and Creative Director at Wyatt International, explains how this is... Read more

- 23/05/2013
Digital
Mobile, tablet and the <br />future of the website

Mobile, tablet and the
future of the website

Sponsored: Freestyle Interactive

Why go mobile? ... Read more

- 23/05/2013
Digital
Mark Haviland, Managing Director, Rakuten Marketing

From potential to performance

Sponsored: Rakuten LinkShare

Over the years, retail marketing has seen a gradual increase in complexity, sophistication and transparency, becoming more science than art. So much so that marketeers spend more time crunching than lunching, giving them unprecedented data and... Read more

- 23/05/2013
Digital
Kevin Edwards, Strategy Director, Affiliate Window

Making mobile count

Sponsored: Affiliate Window

Last year we attempted to quantify the mobile money unaccounted for through the affiliate channel. Estimating both revenue unattributed to the channel and commissions unpaid to affiliates, we arrived upon a staggering amount, somewhere not far... Read more

- 23/05/2013
Digital
Technical SEO issues<br /> for luxury brands

Technical SEO issues
for luxury brands

Sponsored: 4Ps Marketing

The correct technical setup of a website is vital in SEO. Getting it wrong can have serious consequences; users may struggle to navigate your website, and search engines may not be able to index your pages. ... Read more

- 23/05/2013
Digital
Tribe fights for brands

Tribe fights for brands

Sponsored: Tribe

As brands continue to feel the pinch, the experiences that customers have at the coalface are becoming ever more crucial and influential in whether they make a purchase. That’s why experiential agency Tribe is pioneering a new training programme... Read more

- 10/05/2013
Marketing

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