Knowledge Bank

Knowledge Bank

Tribe fights for brands

Tribe fights for brands

Sponsored: Tribe

As brands continue to feel the pinch, the experiences that customers have at the coalface are becoming ever more crucial and influential in whether they make a purchase. That’s why experiential agency Tribe is pioneering a new training programme... Read more

- 10/05/2013
Marketing
Interface Design: <br />How far have we come?

Interface Design:
How far have we come?

Sponsored: Shout

On its launch in 2007, the iPhone revolutionized the mobile phone market. With all-new features like a large, full-colour, multi-touch screen; the ability to take photographs; send and receive emails; play music and – let’s not forget – make... Read more

- 10/05/2013
Mobile
Tablet ads: context counts

Tablet ads: context counts

Sponsored: Millennial Media

What’s behind a successful tablet advertising campaign? From our experience at Millennial Media, we believe a deep understanding of the ecosystem and tablet consumer behaviour is the first step. ... Read more

- 10/05/2013
Mobile
Benefits of RTB for brands

Benefits of RTB for brands

Sponsored: TubeMogul

Real-time buying is rapidly gaining the attention of today’s most prominent media buyers by taking an increasing share of digital budgets. In the world of video in particular, Forrester Consulting predicts that by 2014, 24.7% of all online video... Read more

- 02/05/2013
Digital
Delivering quality with programmatic

Delivering quality with programmatic

Sponsored: Turn

When it comes to public image both online and offline, brands consistently want to be able to exercise a level of control over what they put out to the media in terms of both PR and advertising. When quality control is such a matter of concern,... Read more

- 02/05/2013
Digital
10 reasons why you need RTB

10 reasons why you need RTB

Sponsored: iProspect

Real Time Bidding is continuing to gain real traction and is being embraced by many advertisers as integral to their Display and wider Digital performance strategy. ... Read more

- 02/05/2013
Digital
Creative momentum on the Clyde

Creative momentum on the Clyde

Sponsored: Creative Clyde

Creative Clyde, is nurturing and helping to grow a flourishing, vibrant centre in Glasgow for media, technology and creatively minded businesses; everything from film, TV and radio to digital animation, software and games development. ... Read more

- 02/05/2013
Marketing
The future of display buying

The future of display buying

Sponsored: Essence

In 2012, about 10% of UK display buying was carried out through using some form of real time bidding (RTB). In 2013 this will double. ... Read more

Mark Syal - 30/04/2013
Media
Sheridans Associate Jack Jones

Online sales promotions: What brands and agencies need to consider

Sponsored: Sheridans

What legal measures should brands and/or agencies have in place when running online promotions? ... Read more

Jack Jones - 08/04/2013
Marketing
Our comprehensive studio management system

How to increase your agency’s profitability and efficiency in
10 easy steps

Sponsored: Traffic Live

Your agency exists to be creative – you use your imagination and hope to come up with award-winning campaigns for your clients. However, you still need to have effective business processes in place to make money. ... Read more

- 03/04/2013
Digital

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Knowledge Bank features highly accessible and practical content from experts in the marketing services sector providing you with tools and resources to improve your business performance. If you would like to submit a report to the section contact james.mcgowan@carnyx.com

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Browse the sections to read articles prepared by thought leaders in all the key marketing disciplines. If you would like to deposit a Knowledge Bank report contact james.mcgowan@carnyx.com