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Russian Digital Marketing Specialist

  • England: London

  • Undisclosed
  • Category: Digital, E-Commerce, Mobile/App, Project Management, Public Relations/Communications, Social Media, User Experience, Web Development/Technical, Web Trafficking
  • Contract: Permanent
  • Posted: 2 May 2014
  • Reference: 9590613


Do you want to work in a dynamic, fun and growing environment where no two days are the same? Then this could be the job for you!

This is an exciting time for Farfetch as we are experiencing a period of unprecedented growth. We are looking for a Russian Digital Marketing Specialist to join the team.

The Company

Farfetch is an innovative e-commerce company that brings the world's best independent fashion boutiques to an international audience. We are constantly looking for world-class people to take on challenging roles that will help us to fulfil our potential - and you to fulfil yours.

Launched in October 2008, Farfetch is rapidly growing into a truly global company. Our family now includes more than 300 independent boutiques across Europe and North America, offices in London, New York, LA, Guimarães and São Paulo, and a team of 400 talented people.

We want brilliant candidates who combine a passion for e-commerce with a strong group ethic. In return, we offer successful candidates a dynamic workplace and the opportunity to turn a young company into a leading global player.

The Role:

The role is responsible for implementing the company's international strategy in the Russian market, overseeing site localisation and generating local demand. You will support the marketing team on brand strategy and work closely with the Digital Marketing Director to drive traffic and conversions


Implement and oversee international and site localisation strategies to drive demand and, ultimately, drive revenue Ensure that projects are delivered on deadline and within budget, and meet defined levels of quality Develop and manage the translations process for all site content and act as an escalation point for any issues Provide market research and competitor analysis Manage forecasts, planning and budgets to ensure all metrics and KPIs are successfully defined and delivered Provide weekly and monthly performance analysis and insights to drive change and maximise site traffic and conversion rates Analyse on-site customer behaviour and customer journeys to maximise site functionality Oversee ongoing usability testing to ensure effective evolution of site design, content and functionality Work closely with the marketing and editorial teams to maintain brand alignment across all areas Identify and execute specific strategies and tactics for the local market, either working with in-house teams or local agencies Support the digital marketing team to drive sales growth across affiliates, SEO, PPC, social media and e-mail sales channels

Key skills and experience:

Expertise in the local market and the knowledge to drive key business decisions Native speaker (Russian) with excellent written and verbal English E-commerce trading experience and understanding of best practice Experience of using web analytics data to drive revenue and conversion · Understanding of key aspects of digital marketing, including SEO, PPC and affiliates tactics and the key web KPIs to maximise ROI Strong analytic and problem-solving skills with an advanced knowledge of Excel Commercially focused and driven, with the ability to work towards metrics and manage budgets Passion for e-commerce marketing with ideally 3+ years working in online/digital marketing A flexible, approachable attitude with good problem-solving skills and a desire to get involved in all aspects of e-commerce Ability to work to deadlines in a fast-paced environment Excellent communication skills An understanding of fashion and luxury brands Self-driven and willing to 'roll up your sleeves'. Date posted: 12/05/2014