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Copywriter - Bournemouth - 30K

  • England: South West

  • £30000 - £30000 Annual
  • Category: Account Management/CRM, Agency Account Handling, Brand Management, Data Marketing/Analyst, Data/Insight Planning, Event Management, Strategic Planning
  • Contract: Permanent
  • Posted: 24 January 2014
  • Reference: 7272947


Copywriter - Bournemouth - 30K

Candidates must have a background in financial services or similarly regulated environment.

We are now recruiting a Copywriter to join the Brand Team. This is a new role within a new function. This role will be based at our Head Office in Bournemouth.

Purpose of job

To creatively promote products and services via written text and provide copy for both online and offline brand and direct marketing campaigns. To promote and deliver a customer focused (TCF) culture with relevant regulatory measures, systems and controls.

Specific Accountabilities:

To provide copy for all online and offline direct marketing campaigns

To provide product related content for the website including articles for the press and media centre

To create press releases as required by the company

To create copy for product related advertisements, email and direct mail campaigns

To ensure all media campaigns are executed in accordance with prevailing regulation and legislation

To adhere to marketing best practice within the department

To contribute to the smooth running and completion of projects across site builds, online and offline direct marketing and advertising, maximising online sales opportunities and search marketing

To identify, manage mitigate and report on risks within the team, escalating anything of significance

To ensure compliance with all requirements of TA's regulators and champion 'Treating Customers Fairly' principles in all customer interactions.

Person specification:

Education & qualifications

CIM or other recognised copywriting qualification

Educated to degree level or relevant experience in advertising minimum GCSE or equivalent in English.

Skills & experience

Customer focused, creative and imaginative outlook

Outstanding copywriting skills with great attention to detail

Demonstrable evidence of writing about complex products in a simple way

Good understanding of current advertising trends and techniques

Excellent communication skills (written and verbal)

Excellent administrative and organisational skills

Ability to work well under pressure

Knowledge of Affinity Marketing

Experience of working in a regulated environment, ideally Financial Services

Reporting to:

Head of Brand

Annual Salary