Blipfoto is a social network based around a very simple idea – taking and sharing just one photo a day. An incredibly active and vibrant community has grown around this addictive concept. Blipfoto.com currently delivers over 17 million monthly page views to an audience of 360,000 visitors in more than 175 countries, and hosts 3 million of its users’ photos.
Based on a ‘freemium’ model, Blipfoto’s principal revenue stream is membership fees. Conversion rates are consistently high and always in double digits. Membership revenue is supported by merchandise sales and projects sponsored by other carefully chosen brands.
All growth to date has been organic and driven almost entirely through word of mouth. In May the company began actively marketing, and wishes to appoint an experienced Sales and Marketing Director to take responsibility for this and other aspects of the company’s growth. Blipfoto is already a global product, with ambitious plans to become a large international brand and business. This is a unique opportunity to play a key role in that journey.
To take responsibility for all Blipfoto marketing and customer acquisition internationally, against a clear set of monthly targets, and within fixed budgets.
Key tasks / responsibilities
• Strategise and manage all marketing and PR activity
• Identify, build relationships with and sell to partners and affiliates
• Work in collaboration with agency partners to deliver marketing strategies and campaigns
• Deliver against targets set in the business plan
• Input into product development cycle and bring new features to market
Essential skills & experience
• Senior level experience marketing a consumer proposition to an international audience
• A deep understanding of social media, referrals and inbound marketing
• An analytical, methodical approach
• Strong presentation skills
• Building relationships with and selling to other organisations
• Recruiting and managing other PR & marketing professionals
• Working with external marketing and media agencies
• Buying media, online and offline
• Managing budgets, internally and externally
Salary consummate with experience
Please apply in writing to firstname.lastname@example.org