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Growth and Retention Marketing Executive

Scotland - West Central | £Negotiable

  • Category: Digital, Direct Marketing, Marketing
  • Contract: Permanent
  • Posted: 25 January 2013
  • Closing: 8 February 2013

Job Description

Based just outside Glasgow, Linn design and make the best music systems in the world and also record award-winning albums from world-class musicians. Our website (www.linn.co.uk) and related customer communications are central to our marketing plans.

The Growth and Retention Marketing Executive is responsible for developing and nurturing an on-going relationship with Linn customers, both directly and through retail partners.

Role responsibilities:

 To develop an appropriate (existing customer) segmentation model that will provide insight for growth and retention activity going forward.
 To understand existing data/knowledge gaps and to build a plan to address on-going data capture and management across the business.
 To develop a CRM strategy for existing Linn customers (including all data management requirements).
 To develop and own the customer contact plans that will deliver against this CRM strategy.
 To develop the content, promotion, pricing and proposition requirements for existing customers.
 To deliver campaigns to existing customers in line with overall strategies.
 To manage agency partners, ensuring they work together to deliver integrated campaign activity and reporting.
 To work closely with other team members to ensure optimal data capture, customer management and analysis through entire customer lifecycle.

Core skills and experience required:

 CRM capability
 Direct marketing
 Analytics and customer targeting
 Customer segmentation

Level of authority, and reports:

 Marketing team level, reporting to Marketing Director.
 No direct reports.

Recruiter Details

Linn Products Ltd

HR Department

0141 303 5072

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