My client operates out of a single centralised office in London, from here, my clients runs marketing campaigns for clients in over 30 countries worldwide including the UK, mainland Europe, Asia and the US. They are also part of a large network which has over 2,400 offices in more than 100 countries across the planet. They run campaigns in over 30 countries worldwide for some of the world’s leading technology brands. They’ve created everything from press, broadcast and digital advertising through to online games, videos, blogs and stunts. In fact, think of pretty much any way to get a message to your customers and chances are, they will have done it.
The candidate will head up search for the agency’s client base of European technology companies, in charge of managing and growing existing clients as well as driving new business. It is an externally facing role that requires experience and ambition in keeping the search profile strong. This includes involvement in key industry associations, conference speaker engagements and contributing in industry blogs and publications.
While the role is strategic, it also requires a hands-on approach. For the existing clients, the duties include writing proposals and brief responses, keyword research and campaign structure, uploading of campaigns and on-going optimisation. The candidate will also be the lead on all campaigns for reporting calls and meetings. The objective is to deliver the highest level of service to our clients, while focusing on their ROI objectives. For new clients, the candidate will work together with the new business team to drive acquisition.
The candidate will have a search marketing executive direct report, and will need to prioritise their tasks and identify training needs. The role will be further supported by the media and marcomms teams.
The main focus of the role is in PPC; however it is important for the candidate to have a strong understanding of SEO.