Denholm’s client, a leading, premium global drinks company is seeking an outstanding senior marketing professional to head up the marketing function for one of their key brands. Reporting to the Business Unit Managing Director, with a dotted line into the Group Marketing Director, you will provide brand, innovation and commercial leadership for the brand portfolio. You will also be responsible for providing clear direction and optimisation of resources within the marketing team to ensure delivery against the long and short term business and brand objectives. Working closely with the Group Marketing Director you will develop overall marketing capability and drive the delivery of group-wide projects.
The Head of Marketing will be accountable for the profitability targets of the brand, managing the 3 year brand planning process, as well as the creation and management of all elements of the marketing mix. Successful stakeholder management will be a vital part of this role, so individuals will need to demonstrate their track record in this area.
In order to succeed in this role, you will have significant FMCG marketing experience, gained in a blue chip environment (preferably in the drinks industry). You will also have a proven ability in the application of strategic marketing principles in a fast moving commercial environment, as well as the ability to work within complex market dynamics and the ability to interpret and apply consumer and market insights. In addition, you will have the ability to influence at Board level and lead the marketing agenda and function.
This role will suit a highly creative individual who has the ability to analyse and work through problems, driving forward the appropriate solutions, engaging key stakeholders in the process of change. You will possess high levels of commercial acumen, as well as being tenacious and resilient, demonstrating enthusiasm and passion for your brand.
This is an excellent opportunity to make a real impact to our client’s business, so please get in touch to find out more!