Peer endorsement continues to grow in importance as an influencer of purchasing decisions, and this agency, which is part of a bigger group and has major backing, is right at the forefront of the burgeoning advocacy market. Due to continued growth, they now require customer reference specialists at all levels – principally AE and AM - to work as part of their busy team offering a wide-ranging, high-quality content driven service to blue-chip companies across the globe. The format varies – everything from PDF to video, hybrid, web-text and white paper – but the emphasis is on high quality testimonials and support materials, and the objective is to effectively service diverse needs in an informative, professional, cost-efficient and timely manner, helping clients to win more business, and in so doing, further establish the agency as market leaders in this specialist area.
Specific responsibilities include:
- case study creation
- sales and marketing reference
- help desk support
- customer reference database management
- customer reference programme consultancy
- incentive and reward programmes
- e-newsletters and other comms
A marketing/PR agency background would be ideal for these roles, and in particular, strong communication (written and verbal), organisation and project management skills are required. A background in technology or corporate comms would be particularly useful, but is not essential as long as you have the required skills, a positive approach, a strong customer service ethic, and a belief in the power of customer advocacy!
This is a dynamic, forward-looking business and the prospects within it are exceptional for the right individuals. The specific level of experience is unimportant. What counts is ability, attitude and commitment!
Call Peter Leonard on 0161 449 9949 or email your CV to email@example.com in the first instance.