This market leading financial services company operates on behalf of a large number of brands. They have a large portfolio of products and are at the forefront of digital marketing. They have a superior marketing department that contributes an extensive amount of the overall business for the company.
They are looking for a passionate Project Manager to support a Search Marketing Team in increasing the levels of organic inbound traffic by driving creative marketing initiatives. This role is exclusive as it puts the candidates ability to develop a creative portfolio of assets as well as campaigns that are consistent with brand values and guidelines to the test.
The main elements of this role are:
•The primary focus of this role is to draw brand reach, engagement and links from other websites to the companies main website.
•As the project manager you will help to plan and execute activity to support SEO, KPI's for the vertical.
•Working closely with the Search Marketing Team, as well as the PR, Partnerships, Content and Brand team, to deliver campaigns that increase links, and brand reach and engagement.
•Measuring on-site marketing tests measuring their impact and reporting back to appropriate stakeholders.
•When requests or questions come through for the SEO team, consolidate a common team view before communicating with the business.
•Support development and research required for the best practice IT / web development and marketing on behalf of the team. Mobile, CMS technology, integrated content marketing and raising the ambition of engaging campaigns.
•Encourage SEO best practice and support the roll-out of new work flows across the team such as the adaptation of new technology and reporting processes.
It would also be beneficial if you have previous experience of delivering ambitious content marketing campaigns is desirable along with a strong background in SEO.