This is a key opportunity with an iconic brand to plan and execute marketing propositions across all channels with a view to driving profitable growth.
The role will focus on implementing the propositions strategy across acquisition channels to enhance business performance and support strategic objectives. You will implement an insight led proposition strategy as well as planning and maintaining all other elements of the marketing mix which makes the role both intriguing and unique. You will sit within a large, talented and sophisticated marketing team which will enhance your skills and personal development.
It is very important that you have solid experience of direct marketing and customer management techniques, gained within a high profile consumer services brand. It is equally important that you possess broad experience of multi-channel marketing such as online, DM, SMS, email and call centres. An understanding of all elements of proposition marketing such as product, pricing and P&L is of equal importance.
We have a very sound insight into the integrity and nature of this organisation which is steeped in tradition and prestige so if you would like further details, please contact Simon Pettigrew on 0121 355 0955 or email firstname.lastname@example.org