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Native Media Manager

    Leicestershire

  • £25000 - £75000 Annual
  • Category: Commercial Production, Copywriting, Creative, Design, Media Planning/Buying, Media/Editorial/Content Management   |
  • Contract: Permanent   |
  • Posted: 12 June 2018   |
  • Reference: 445921556


Description

If you geek out on high quantities of data and creative customer acquisition, this company wants to talk to you! They are seeking a Native Media Manager to discover and optimise native media channels, to increase revenue, profit margins and new customer acquisition for them and their clients.

What You'll Do

- Identify appropriate native media partners and strategic opportunities
- Negotiate opportunities with new and current media partners
- Develop and manage performance of campaigns on CPC, CPA, and CPM models
- Optimise campaigns to internal ROI and volume metrics
- Build dozens of new native/content campaigns per month, across a variety of networks
- Write and test multiple headlines that entice users to visit and get a quote
- Test multiple images and find the right combination of image and headline variations
- Work with creative and analytics teams to optimize both ads and landing pages
- Plan and purchase digital media while effectively meeting CPA/ROI goals for Direct Response campaigns
- Manage campaigns from concept to completion
- Monitor and scale multiple campaigns, prioritising by revenue opportunity
- Grow the native/content marketing channel into a meaningful part of the business

Essentials for the job

- Previous marketing experience with Outbrain & Taboola (essential) or other native/content companies required
Use of tech such as CAKE, Native Ad Platforms along with methodologies such as Waterfall design strategy
- Experience with marketing attribution tools preferred
Background in Lead Gen and Finance/Insurance related businesses or clients preferred
- Can think outside the box and has a test, learn, and iterate marketing approach
- Strong project management skills to meet deadlines and juggle an ever-changing set of priorities
- The ability to work independently and as a partner to collaborate on overall campaign strategies and goals

Experience That Would Impress Them:

- 3-5 years of experience working as a media buyer, media planner, media analyst, trading desk trader/strategist
- Anything with applicable experience from the publisher, client or agency side
- Clear, solid understanding of the media planning and buying process, and can be self-sufficient in campaign implementation and ongoing maintenance
- Experience owning and executing content campaigns with minimal support, from the publisher research stage to continual optimization of proven programs

Package

- Competitive salary with unlimited OTE
- Career advancement opportunities
- Investment in your personal and professional development
- Twice weekly personal fitness training sessions
- Flexible Working Hours / Days



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