IPA

IPA Online Media Owner Survey - 2013 Q1

The IPA Online Media Owner Survey highlights the levels of service media owners provide, and outlines where improvements can be made, with the aim of helping the growth of digital advertising, providing a voice for the industry and raising the digital standard in general.

Fieldwork was undertaken between 12 February and 28 February 2013, with digital planners, strategists and buyers in media agencies and digital specialists invited to take part in the online survey. Respondents were asked to indicate which media owners they had a trading relationship with, and to rate them against a set of 14 image attributes on a seven point scale from strongly agree to strongly disagree.

Specific Rank Rank Company
83.8 1 InSkin Media
83.1 2 SAY Media
81.3 3 A&NY Media
80.2 4 Telegraph.co.uk
80 5 AOL Advertising
79 6 ExponentialPremium
78.3 7 Collective
77.6 8 Specific Media
74.6 9 Unruly Media
72.7 10 Twitter
70.6 11 Glam Media
65.3 12 AD2ONE
65.3 12 Conde Nast
63.5 14 The Guardian
61.9 15 Spotify
59.9 16 Google
58.3 17 Channel4.com
58.1 18 Microsoft Advertising
51.2 19 Facebook
51 20 ITV
50 21 Sky Digital Media
47.5 22 Yahoo!