Yell's global advertising, Hertz's global PR, Kronenbourg 1664's UK advertising and Mercedes-Benz's social media account have all come up for review of late. Here we take a look... Read more
International - 21/03/2012
In this article, The Drum also takes a look at 16 brands whose names have become synonymous with their products, including Hoover, Jacuzzi and Sellotape. Read more
International - 21/03/2012
In the interview, Bogucki discusses Polydor's relationship with social media and how Spotify works both promotionally and commercially for record labels. Read more
International - 20/03/2012
Social Notworking?
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The main objective was to create an event experience which utilised technology to promote the Castrol brand and entertain the crowd. The story of the first African World Cup had to be linked to the Castrol business.
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Maslen provides insight into the role of near field communications in the mobile shopping experience, and a look at implementation of the infrastructure so far on the high street. The interview also looks at barriers to uptake of contactless... Read more
Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more
C&A, eBay, Grey Goose, Radisson Hotels and Tiger Beer all have accounts currently under review. Here we take a look... Read more
Emerging Companies
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The article discusses the exponential growth of mobile internet usage, providing insight into the following areas:
Why SMS is still relevant
Design for conversion
The question of apps vs. mobile sites
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Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more
The paper looks at how mediums mature and the growth in demand for social advertising. By... Read more
In this article The Drum asks key industry members what performance marketing as a discipline can offer retailers. In troublesome economic times, what value can this constantly evolving channel offer? With comment from A4u, Performance Horizon... Read more
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International - 20/02/2012
The analysis, conducted by Millward Brown, involved looking at the winners of IPA Effectiveness... Read more
From the impact of mobile on affiliate tracking to the benefits and pitfalls of using voucher codes as part of an affiliate programme, here we present an overview of the challenges facing agencies and networks, the measurable advantages of using... Read more
Perhaps one of the most important questions we could ask our contributors – key figures in the industry – to consider was to justify the statement that performance marketing is the discipline of the moment, because it delivers transparent ROI. We... Read more
In this feature, writer Joe Fernandes explores the decision to air the ads featuring the established Aardman-created figures alongside cartoon beer and wine glasses, asking whether this move might be counterintuitive to the campaign's original... Read more
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