Insight

Insight - Reports, white papers, analysis, research

Creative Round-Up: Sky, Family, KentLyons

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more

Creative Round-Up: Love, Traffic, Glad

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more

Social media maturation and further industry implications

The paper looks at how mediums mature and the growth in demand for social advertising. By... Read more

The link between creativity and effectiveness in advertising

The analysis, conducted by Millward Brown, involved looking at the winners of IPA Effectiveness... Read more

Corporate reputation perceived to contribute more to a company’s market value than financial performance

The global study, The Company behind the Brand: In Reputation We Trust, commissioned by Weber... Read more

How a photo-sharing campaign made you “Wish You Were At Topshop”

The campaign resulted in an extra 5.3 million views on Topshop’s Facebook page, as well as 2,000... Read more

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