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The Olympic Games – cultural event or anachronism?

In this piece, Canty discusses the findings of recent Future Foundation research into the...

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Failure to launch - the brands left on the shelf

As any rocketeer will tell you, a successful launch is critical to success, but nowhere is that...

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Creative Round-Up: ManvsMachine, m-four, StudioLR

Submit work to feature in the magazine and online Insight section. Contact to...

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Report: The science of engagement and the six imperatives for communicators

The arrival of the digital era has changed the rules of engagement for marketers and brand...

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Report: Customer Service Index 2012 reveals which brands are winning and losing in customer service on social media

The Brandwatch Customer Service Index 2012 report looked at the results of a survey of 2000 UK...

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Creative Round-Up: Build, DesignStudio, Steven Bonner

Submit work to feature in The Drum magazine and online in the Insight section. Contact thomas...

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Create or go hungry: The everyday creativity to be found in Asia

Raw: Pervasive Creativity in Asia, a new book almost two years in the making, has been launched...

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Report: Traditional bricks and mortar department stores winning the race for online dominance in the womenswear market

Stickyeyes' Online Retail Report: Womenswear, reveals a myriad of insights, including the...

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