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How Dr. Martens increased brand awareness and buying consideration with integrated FIRSTANDFOREVER campaign

This case study outlines the objectives, strategy and campaign execution behind ODD London's...

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Creative Round-Up: Mark Shanley and Paddy Treacy, Creative Social, Niels Shoe Meulman, Monotype, Magpie Studios, O Street and Pete McKee

Submit work to feature in the magazine and online Insight section. Contact to...

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Scottish malt whiskies and digital; how websites now play second fiddle to social media

Precedent assessed how well equipped 20 Scottish single malt brands (including Glenmorangie,...

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