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How Dr. Martens increased brand awareness and buying consideration with integrated FIRSTANDFOREVER campaign

This case study outlines the objectives, strategy and campaign execution behind ODD London's... Read more

Creative Round-Up: Mark Shanley and Paddy Treacy, Creative Social, Niels Shoe Meulman, Monotype, Magpie Studios, O Street and Pete McKee

Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to... Read more

Scottish malt whiskies and digital; how websites now play second fiddle to social media

Precedent assessed how well equipped 20 Scottish single malt brands (including Glenmorangie,... Read more

The mobile market matures – a European snapshot from iProspect's 2012 Mobile Landscape report

In October 2012, iProspect released its ‘2012 Mobile Landscape: Western Europe’ eBook. In... Read more

Case study: How starcount became the world's first social entertainment chart

starcount wanted to be the world’s first truly global social media chart – a massive project that... Read more

Creative Round-Up: Salad, M&C Saatchi, Praline, O Street, Pearlfisher and Creative Spark

Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to... Read more

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