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Social media stunt creates buzz around the alternative papal visit

In this article, find out how NSDesign's stunt resulted in increased reach, Twitter trending and... Read more

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Scotland - 24/11/2011
Digital
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News Analysis: Stuart Feather's departure from Carat Edinburgh

News Analysis: Stuart Feather's departure from Carat Edinburgh

Some of Stuart Feather's former colleagues at Feather Brooksbank discuss the impact that he and fellow founder Giles Brooksbank have had on the Scottish advertising industry and question whether or not he may look to start another media business,... Read more

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Scotland - 24/11/2011
Advertising
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‘Live on Location’ pushes Clyde 1’s buttons with increased audience figures

Bauer Media Scotland wanted to launch the revitalised Clyde 1 brand proposition, with the aim of... Read more

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Scotland - 23/11/2011
Marketing
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video

Website benchmark survey: Insurance companies struggling to meet customer needs online

Global Reviews, a leading international research company, provides the latest of our monthly... Read more

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UK - 22/11/2011
Digital
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Young British Designers are top 50 Fashion Insiders thanks to social media

The article highlights the background to the launch and campaign, the objectives, the... Read more

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UK - 21/11/2011
Design
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Social media enables Which? to fix company cock-ups

The feature examines how Which? has used social media to achieve the following: ... Read more

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UK - 18/11/2011
Digital
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DADI Awards 2011: the winning work

DADI Awards 2011: the winning work video

The winner of the 2011 Grand Prix is Branded3 for Twitition. The Chairman's Award was given to... Read more

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UK - 17/11/2011
Digital
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video

No curb on enthusiasm: how London agency Curb is innovating outdoor media

This feature highlights some of Curb's projects, such as crop circle-inspired advertising for... Read more

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UK - 16/11/2011
Advertising
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How do brands use social media?

How do brands use social media?

In this feature we look at some of the different views on social media, from a client perspective, and how brands are using it to drive awareness, increase engagement and find out what consumers need and want. ... Read more

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UK - 16/11/2011
Advertising
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Cream Yorkshire 2011: the winning work

The 2011 Grand Prix winner is Savvy Marketing for Soreen. ... Read more

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Yorkshire & Humber - 16/11/2011
Advertising
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video
Q&A with author Mark Tungate on marketing within international beauty and cosmetic brands

Q&A with author Mark Tungate on marketing within international beauty and cosmetic brands

The Drum speaks to author Mark Tungate about his view on the marketing being developed by beauty brands around the world having written his latest marketing tome 'Branded Beauty; How Marketing Changed the Way We Look'. ... Read more

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International - 15/11/2011
Marketing
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Creative round-up: Uniform, Publicis London, I Love MCR

In this creative review, The Drum takes a look at some of the most interesting creative work and... Read more

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UK - 15/11/2011
Advertising
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Which? Conversation allows consumers to make a positive impact

The case study highlights: ... Read more

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UK - 14/11/2011
Digital
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The Drum: 11 November 2011

The Drum: 11 November 2011

In this issue of THE DRUM, we take a look at the issue of children and careers, asking: does having children ruin careers? The Drum spoke to a number of women working in PR and digital to establish their views and personal experience of the issue.... Read more

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UK - 14/11/2011
Advertising
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gallery

Understanding Google Analytics Premium

Matt Trimmer, Principal Consultant and Managing Director of ivantage takes a look at Google... Read more

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International - 14/11/2011
Digital
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Hello baby, bye-bye career?

Hello baby, bye-bye career?

The decision to have children is one which can potentially have a damaging effect on your career. This is particularly the case for women, due to inequality in parental leave and benefits. The Drum decided to look into how children can impact... Read more

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UK - 14/11/2011
Digital
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Leeds Digital Festival

What value do festivals such as Leeds Digital Festival have for agencies in Yorkshire?

The Drum spoke to a cross-section of Yorkshire creative businesses to discover the mood of the creative landscape in the region. Read more

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Yorkshire & Humber - 11/11/2011
Advertising
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Express Yourself campaign engages consumers with lingerie brand Freya

The case study outlines the integrated campaign, which aimed to increase engagement with the... Read more

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UK - 11/11/2011
Advertising
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Pages

News

The Drum launches online voting to decide most influential individuals in mobile marketing

The Drum launches online voting to decide most influential individuals in mobile marketing
Feature

#FBrape campaign: What does it mean for Facebook and what can brands take from the backlash?

#FBrape campaign: What does it mean for Facebook and what can brands take from the backlash?
Feature

The Newt/Judge Challenge: The Drum proves once and for all that being drunk does make you more creative!

The Newt/Judge Challenge: The Drum proves once and for all that being drunk does make you more creative!
News

Digital Manchester: The forward thinking city

Buzz: Manchester is playing a 'key role' in the digital revolution
Opinion

Why Halfords' spot-on comms strategy has everything - except the cost-cutting corporate investors crave

Has Halfords done enough to get back on track?
Knowledge Bank

Brand Manchester: pulling at the heartstrings to engage customers

Brand Manchester: pulling at the heartstrings to engage customers
Knowledge Bank

LinkedIn: just another networking tool or the new hero of lead generation?

Wyatt’s own LinkedIn white paper
Knowledge Bank

The Great Social Media Conspiracy

The Great Social Media Conspiracy
Feature

JFK Presidential Library and Museum, Nike+ Kinect Training, Metro's Dumb Ways to Die - AKQA's James Hilton chooses his Cannes Contenders

JFK Presidential Library and Museum, Nike+ Kinect Training, Metro's Dumb Ways to Die - AKQA's James Hilton chooses his Cannes Contenders
Feature

Ikea's Ingvar Kamprad: A 70-year design, advertising and retail legacy

Ikea's Ingvar Kamprad: A 70-year design, advertising and retail legacy
Feature

James Cameron - Telling stories in new ways

Fiona Hanson/AP Images for SapientNitro.
Feature

Manchester Focus: What's happening with the city's leading advertising agencies?

Manchester Focus: What's happening with the city's leading advertising agencies?

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