Insight

Insight - Reports, white papers, analysis, research

Heineken to consolidate £230m global media

Pitch update: Accounts Under Review 8 Dec 2011

The past few weeks have seen a variety of accounts come under review, including Diet Coke, EDF Energy and Heineken. Here we take a look... Read more

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International - 08/12/2011
Advertising
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Study finds that online shopping channel reaching maturity but growth still strong

The Transactis Home Shopping Index comes out of figures from the Transactis customer base – all... Read more

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UK - 07/12/2011
Digital
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Tablets cannibalise use of TV and PC in UK

Tablets cannibalise use of TV and PC in UK

This article provides the following insights, from the results of the study: ... Read more

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Europe - 07/12/2011
Mobile
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How ‘Dear 16-year-old Me’ video campaign for melanoma awareness reached audience of millions

This article gives an insight into the video strategy used to spread awareness of the skin cancer... Read more

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UK - 07/12/2011
Digital
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Case study: Twitition allows users to create, sign and share petitions using Twitter

This case study outlines the strategy behind Twitition: an online petition application which... Read more

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Yorkshire & Humber - 02/12/2011
Social Media
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How Illegal Jack restaurant built brand through social media; Social Buzz Awards case study

How Illegal Jack restaurant built brand through social media; Social Buzz Awards case study video
How Illegal Jack restaurant built brand through social media; Social Buzz Awards case study video
How Illegal Jack restaurant built brand through social media; Social Buzz Awards case study video

The campaign, which has resulted in 3200 shares on Facebook, won the Chairman’s Award at the... Read more

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Scotland - 02/12/2011
Digital
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video
Walking the walk: adiVERSE Virtual Footwear Wall brings ‘connected retail’ to life

Walking the walk: adiVERSE Virtual Footwear Wall brings ‘connected retail’ to life

adiVERSE creates a cross-channel retail experience, enabling consumers to ‘virtually’ pick up shoes and get further product-related information, and then pay for their item via a tablet-based checkout. Read more

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UK - 02/12/2011
Digital
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Marketing strategy ensured success for Royal Deeside food events

The main objective of the marketing campaign was to secure local business participation in the... Read more

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UK - 01/12/2011
Public Relations
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Creative round-up: Bartle Bogle Hegarty, The Red Brick Road, Clock Creative

Submit work to feature in The Drum magazine and online in subscriber Insight section. Contact... Read more

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UK - 01/12/2011
Advertising
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Case study: Best Unusual Venue at the UK Event Awards

Case study: Best Unusual Venue at the UK Event Awards

Elior at Imperial War Museum Duxford – where history is in the air ... Read more

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UK - 01/12/2011
Events
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What's in store for retail in 2012?

What's in store for retail in 2012?

Featuring Francesca Bateman, head of mobile at Carat. Aegis evolve's Mark Greenshot, and WH Smith communications planner Mark Hughes, this article provides an insight into how innovations will play a part in the future trends of retail, looking at... Read more

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UK - 30/11/2011
Digital
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Check-in for the modern age creates buzz around Radisson Edwardian

The article explores the various social media initiatives put in place by the partnership between... Read more

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UK - 29/11/2011
Digital
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15 agencies you should have heard of

The Drum takes a look at a list of 15 hidden gems, compiled by the combined expertise of RAR, The... Read more

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UK - 29/11/2011
Advertising
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The Drum 25 November 2011: Get a PDF of the full issue here

The Drum 25 November 2011: Get a PDF of the full issue here

In this issue of The Drum, we have a special retail focus. The Drum, Carat and Synovate have named 2012 as the Year of Retail. We take a look at the future of retail in the digital age. ... Read more

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UK - 28/11/2011
Advertising
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gallery

Photo sharing strategy places Yorkshire on destination wishlist

The article highlights the objectives behind the implementation of the ‘Destinations’ section of... Read more

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Yorkshire & Humber - 25/11/2011
Digital
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Augmented reality app lets Guinness fans quench their thirst

In this article, we publish the case study from Geronimo, which includes: ... Read more

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UK - 25/11/2011
Digital
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All aboard with social media: how one campaign resulted in success for Arctic challenge

The article highlights how Carswell Gould created and implemented the strategy, including... Read more

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UK - 25/11/2011
Digital
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video

How much do Google rankings fluctuate in a day?

The article is based around the results of a test undertaken by Greenlight. They took 1,000... Read more

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UK - 25/11/2011
Digital
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Pages

News

The Drum launches online voting to decide most influential individuals in mobile marketing

The Drum launches online voting to decide most influential individuals in mobile marketing
Feature

#FBrape campaign: What does it mean for Facebook and what can brands take from the backlash?

#FBrape campaign: What does it mean for Facebook and what can brands take from the backlash?
Feature

The Newt/Judge Challenge: The Drum proves once and for all that being drunk does make you more creative!

The Newt/Judge Challenge: The Drum proves once and for all that being drunk does make you more creative!
News

Digital Manchester: The forward thinking city

Buzz: Manchester is playing a 'key role' in the digital revolution
Opinion

Why Halfords' spot-on comms strategy has everything - except the cost-cutting corporate investors crave

Has Halfords done enough to get back on track?
Knowledge Bank

Brand Manchester: pulling at the heartstrings to engage customers

Brand Manchester: pulling at the heartstrings to engage customers
Knowledge Bank

LinkedIn: just another networking tool or the new hero of lead generation?

Wyatt’s own LinkedIn white paper
Knowledge Bank

The Great Social Media Conspiracy

The Great Social Media Conspiracy
Feature

JFK Presidential Library and Museum, Nike+ Kinect Training, Metro's Dumb Ways to Die - AKQA's James Hilton chooses his Cannes Contenders

JFK Presidential Library and Museum, Nike+ Kinect Training, Metro's Dumb Ways to Die - AKQA's James Hilton chooses his Cannes Contenders
Feature

Ikea's Ingvar Kamprad: A 70-year design, advertising and retail legacy

Ikea's Ingvar Kamprad: A 70-year design, advertising and retail legacy
Feature

James Cameron - Telling stories in new ways

Fiona Hanson/AP Images for SapientNitro.
Feature

Manchester Focus: What's happening with the city's leading advertising agencies?

Manchester Focus: What's happening with the city's leading advertising agencies?

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