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How SPAM’s social media presence helped the brand reach new audience

This article outlines the background to and implementation of a coupon campaign utilising social... Read more

Creative round-up: Keltie Cochrane, BrandOpus, Mash Creative

Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more

How social media customer service strategy improved British Gas customer experience

The article gives insight into the development of Active Customer Service at British Gas and the... Read more

Meaningful brands for a sustainable future: A new approach to measuring brand value

Both the OECD and the UK Government have recently published measures of the well-being of... Read more

How social media gave the Poppy a digital facelift

This article provides an insight into the background to the revitalised digital strategy, how the... Read more

B2B mobile research reveals the rise of the ‘Appy Office’

This article provides an insight into some of the key findings from the research, including: ... Read more

Whitepaper: Social media and the public sector

The whitepaper is aimed at all organisations in the public sector looking to use social media,... Read more

Content length irrelevant when it comes to video advertising performance

The research also found that: ... Read more

How PR strategy built awareness for Royal Wedding ‘Sleepover’

How PR strategy built awareness for Royal Wedding ‘Sleepover’ video

In this article, find out how the PR strategy was devised and implemented to meet the client’s... Read more

Case Study: Experiential event strategy creates buzz around Dove Damage Therapy

The article provides an insight into how the experiential campaign was developed, including the... Read more

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